ELDS Product Market Specialist : Solutions Southern Africa region at ABB

Your role and responsibilities

• In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training for the extended sale team.
• The work model for the role is: Office based

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product/solution value propositions at defined target audience in accordance with the global and/or regional product marketing strategy.
• Achieves Product Group Order targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
• Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focuses on achievement of orders and drives continuous improvement in the Net Promoter Score (NPS).
• Executes annual marketing plan in collaboration with relevant division and/or product groups.
• Develops business plans focused on driving business development for a defined market.
• Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.
• Evaluates and shares customer research, market conditions, and competitor data.
• Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
• Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson

Qualifications for the role

• Tertiary qualification in Electrical Engineering or a related field (Diploma or Degree).
• Minimum of 8 years Medium Voltage switchgears experience
• Digital protection control and SCADA systems.
• MV Switchgear and Solutions.
• E-houses and Modular substations.
• Air-insulated and Gas-insulated systems.
• Strong customer-centric approach.
• Demonstrated ability in effective decision-making.