Email Insights Specialist at 2U

What We’re Looking For:

Our Email Insights Specialist is responsible for identifying opportunities to improve and optimise marketing emails’ performance and conversion. Working in close collaboration with the Email Analysts, Email Specialist, Email Marketers and Brand Strategists, the Email Insights Specialist is responsible for identifying and prioritising tests to optimise emails and the email strategy. They will be planning and executing tests, interpreting data and outcomes, and implementing improvements to emails to ensure that emails remain relevant to our customer, to increase and drive email performance, and to ensure maximum conversions are obtained.  Critical to the success of this role, the Email Insights Specialist will have to invest in maintaining good relationships with a variety of stakeholders such as Product Strategy and Creative Studios, and have the ability to influence, obtain buy-in and drive change.  Staying up to date and having a firm understanding of market trends is important to contribute to the success.  The Email Insights Specialist should have a lasting business impact through improved conversion contributed to marketing emails, and ultimately increased revenue. 

Responsibilities Include, But Are Not Limited To:

• Collaborate with the Email Marketers and Brand Strategists to identify needs and test opportunities to enhance email content in order to improve customer experience, email performance and conversions.

• Primarily this individual will collaborate closely with the Email Specialist to identify new trends and email layout test opportunities to enhance emails and keep them relevant to the latest trends but is also expected to have a firm understanding of market trends as well.

• Partner with the Senior Email Marketing Analyst to create the email testing roadmap, spec and brief development enhancements to S&T, and perform the interpretation of testing results after a test has been performed.  Further partnering will be required with the Senior Email Marketing Manager to set up tests within the Email Marketers’ portfolios (US, UK and ZA).

• Act as project manager for all tests run on emails by ensuring that the planning, execution, reporting and ultimately potential implementation is expertly carried out.  This will require great risk and task management, communication, the ability to influence, negotiation and interpersonal skills, stakeholder management (Product Strategy, Email Marketing and Creative Studios), critical thinking and problem solving.

• Follow existing processes and risk mitigation procedures to execute the standard and ad hoc email strategies. 

Things That Should Be In Your Background:

• Bachelor’s degree or relevant marketing qualification preferred

• 5 years’ experience deploying, developing and optimizing email campaigns

• Proven execution & understanding of email best practices

• Experience with A/B testing best practices

• Experience with analysis and data interpretation

• Good knowledge of HTML

Other Attributes That Will Help You In This Role:

• Must be a team-player, able to effectively communicate with various departments/ stakeholders

• Strong time management, project management and organizational skills, and a “get-it-done’ attitude

• Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment

• Ability to maintain a fun, casual, professional and productive team atmosphere.

• Comfortable working with complex concepts and distilling them into sound deliverables.

• Enthusiastic and the ability to thrive in an atmosphere of constant change.

• Ability to influence and drive change

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

Why It’s Great to Work at 2U

2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.