Email Marketing Executive - Based in Claremont WC at Rentokil Initial South Africa

Requirements

• Creation of compelling and engaging email content for marketing campaigns that adhere to email marketing best practices.
• Writing compelling and engaging marketing messages for the products and services as set out in the schedule.
• Support the Marketing Managers in designing and crafting engaging email content for both internal and external campaigns.
• Working alongside the email marketing team to Issue email marketing campaigns, working to schedules as set out in each business’s plans.
• Image editing where necessary for use within email campaigns.
• Performing analysis of campaigns to improve future email content.
• Use of A/B Testing to revise email marketing campaigns based on performance indicators.
• Proofreading and testing all outgoing campaigns to ensure that they are of the highest standards.
• Working with the PR and Communications Manager to ensure branding guidelines are followed and consistent across campaigns for all businesses.
• Ensure emails follow best practice in content, layout, tracking and formatting.

SKILLS and COMPETENCIES

• Ability to work under pressure and to tight deadlines
• Self-motivated and able to work individually and as part of a team both creatively and professionally
• A genuine passion for digital marketing, technology and user experience
• Knowledge of design software including Photoshop (preferable)
• The ability to work successfully in a team, supporting remote colleagues with campaigns
• Confidence pitching ideas or giving feedback to senior colleagues and peers based on your knowledge and expertise and work in a collaborative manner
• Knowledge of GDPR best practices
• Excellent interpersonal skills
• The ability to work with own initiative and to work to deadlines
• Excellent organisation skills
• Ability to think outside the box and bring new and innovative ideas to the table 
• Willingness to learn and try new things to develop campaigns and personal development

QUALIFICATIONS and  EXPERIENCE

• Bachelor's degree in marketing, communications, journalism, or a related field/ equivalent qualification
• A background in Marketing preferable, and ideally, educated to degree level
• Experience writing effective copy or optimising copy to create compelling campaigns
• A keen eye for design and great attention to detail
• Excellent verbal and written communication skills
• Understanding of HTML and CSS is beneficial
• Intermediate skills in Google Office / MS Office Suite or equivalent
• Ability to work under pressure and to tight deadlines