Email Marketing Executive: Claremont-WC at Rentokil Initial South Africa

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Creation of compelling and engaging email content for marketing campaigns that adhere to email marketing best practices.
• Writing compelling and engaging marketing messages for the products and services as set out in the schedule.
• Support the Marketing Managers in designing and crafting engaging email content for both internal and external campaigns.
• Working alongside the email marketing team to Issue email marketing campaigns, working to schedules as set out in each business’s plans.
• Image editing where necessary for use within email campaigns.
• Performing analysis of campaigns to improve future email content.
• Use of A/B Testing to revise email marketing campaigns based on performance indicators.
• Proofreading and testing all outgoing campaigns to ensure that they are of the highest standards.
• Working with the PR and Communications Manager to ensure branding guidelines are followed and consistent across campaigns for all businesses.
• Ensure emails follow best practice in content, layout, tracking and formatting.

QUALIFICATIONS and  EXPERIENCE

• Matric (Grade 12)
• A background in Marketing preferable, and ideally, educated to degree level
• Experience writing effective copy or optimising copy to create compelling campaigns