Email Marketing Manager at Salt South Africa

In this role, you will be responsible for all of the company’s Email Marketing. This includes building an Email Marketing Strategy that focuses on meeting and exceeding targets, analyzing and reporting on Email performance and managing a team that helps to execute on the Email Strategy.

• Email Marketing Strategy - Develop & implement an email strategy that is aligned with the business’s overall objectives. This includes increased email personalization and engagement, increasing the email subscriber base, driving traffic, acquiring new customers and retaining existing customers. 
• Email Campaigns - together with your team, you will be responsible for all Email Marketing. This requires all emails to be accurately and timeously briefed, designed, approved and deployed. This includes managing your department’s input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the Merchant, Brand, CRM and promotional priority requests. This may require work outside of standard business hours and will be managed accordingly. 
• Email KPIs and Targets- You will be responsible for setting daily and monthly KPI targets that drive increased email engagement and are aligned with the overarching KPI targets. You will also be responsible for reporting back on performance against these KPIS on a daily, weekly and monthly basis. 
• Reporting and Analysis - You will be responsible for reporting on performance of email types and will need to actively deep-dive performance problems. This includes analyzing the subscriber database, researching best practice, recommending and implementing solutions, and ultimately monitoring problems to correction.
• Manage and grow the Email Marketing team. You will need to build and lead a team of high-performing Email Marketing Executives responsible for conceptualizing, briefing, checking and sending the Email Marketing. You will also need to manage the team’s growth and development.
• Partner with stakeholders across the business including Brand, Advertising and Merchant teams to support business priorities and achieve KPI targets.
• Email Send Schedule - In collaboration with the broader Marketing and Retail teams, you will be responsible for designing the daily, weekly and monthly email send schedule to meet the required targets and business priorities.
• Audience Segmentation & Database Management - You will be responsible for selecting and segmenting Email audiences to achieve optimal campaign results. Furthermore, you will be responsible for the maintenance of the subscriber database (incl. unsubscribe and preference change requests). 

Attributes required:

• Analytical and data-driven with a demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Confident presentation skills with extensive experience presenting to Senior Management and Executives.
• Excellent written communication and copywriting skills
• Highly organized and efficient, with an ability to work towards and meet tight deadlines 
• Creatively minded with an ability to craft numerous campaigns across multiple departments
• Solutions-oriented with a proactive and can-do attitude
• A strong working knowledge of Google sheets and/or Microsoft Excel
• A passion for using technological solutions to improve performance
• Versatile and with the appetite to learn by doing
• Exceptional eye for detail
• Ability to work in a fast-paced environment
• Ability to build relationships across teams

Qualifications and experience:

• A minimum of 3-5 years working in Email Marketing and/or related Digital Marketing
• Bachelor’s Degree in Business and/or Marketing or related field
• Experience in e-commerce environment (advantageous)
• Experience managing a team
• Tech savvy with a deep understanding of sophisticated CRM Tools and marketing automation software (like Salesforce and Braze)
• Experience using Litmus or similar email rendering tools is advantageous
• Experience using Return Path or similar deliverability tools is advantageous
• A grounding in Marketing and Communication principles
• SQL Skills (advantageous)
• Experience in team management