Email Marketing Specialist - Cape Town at Valenture Institute

What are your daily responsibilities?

Campaign Strategy and Execution:

• Develop and implement end-to-end email marketing campaigns, ensuring alignment with overall marketing and business objectives.
• Craft compelling and targeted email content, subject lines, and calls-to-action to maximise engagement and conversion rates.
• Utilise segmentation and personalization strategies to deliver relevant content to different audience segments.

Email Automation:

• Implement and optimise marketing automation workflows to nurture leads, drive customer retention, and enhance the overall customer journey.
• Monitor and analyse key performance indicators (KPIs) to make data-driven decisions for improving email campaign effectiveness.

List Management and Segmentation:

• Manage and grow email subscriber lists through various channels while ensuring compliance with data protection regulations.
• Segment email lists based on user behaviour, demographics, and other relevant criteria to deliver highly targeted communications.

A/B Testing:

• Conduct A/B testing on various elements of email campaigns, including but not limited to subject lines, content, and CTAs, to optimise performance and engagement.

Analytics and Reporting:

• Regularly analyse and report on the performance of email campaigns, providing insights and recommendations for continuous improvement.
• Stay abreast of industry trends and best practices to implement innovative and effective email marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferable.
• Proven experience as an Email Marketing Specialist or in a similar role.
• Proficient in email marketing platforms and marketing automation tools.
• Experience with Salesforce and Intercom is a bonus.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent written communication and copywriting skills.
• Knowledge of GDPR and other data protection regulations.
• Familiarity with HTML and CSS for email template customization is a plus.
• Detail-oriented, creative, and able to meet tight deadlines.
• Strong organisational skills with the ability to multitask and prioritise workload effectively.
• A positive attitude, a customer-centric mindset, and a passion for delivering exceptional service.