Email Marketing Specialist at IG

Job Responsibilities:

• Manage the planning and delivery of regular one-off communication campaigns as well as new automated customer journeys and real-time sends.
• Analyse work requested and ensure all detail is understood, agreed and valid. Interpret briefs and business requirements and turn them into actionable plans.
• Interact with multiple stakeholders across the business to understand the bigger picture and align with other channels and departments on messaging.
• Ensure that all communications are delivered according to best practice and company & brand guidelines.
• Take ownership for the maintenance and improvement of existing customer journeys through regular review and AB testing.
• Take a data-driven approach with support from our Marketing Intelligence function, measuring and analyzing performance to identify opportunities to optimize future journeys/campaigns
• Work with the IT development teams to implement automations, get better data and overcome technical hurdles and increase efficiencies.
• Make recommendations for process improvements to contribute to the continuous improvement of the communications function and its performance.
• Support our marketing colleagues across global territories in developing their communications strategy and help them execute plans to achieve local targets. 
• Work with QA to ensure that content is being served accurately for each territory. 
• With the support of our technical team ensure we always:
• Adhere to relevant local regulations (e.g. GDPR) and email hygiene management including opt outs, deliverability & bounce backs.
• Produce regular analysis on communications activity and commercial performance of campaigns
• Monitor and track our journeys and automations, raise incidents and escalate any issues.

Person Specification (Ability / Expertise):

Essential:

• 2+ years’ experience in a email marketing / CRM role
• Fluent English, written and spoken
• Experience using Salesforce suite (Marketing Cloud and Service Cloud) or similar ESP/CRM management systems

Desirable:

• Experience of the retail financial environment would be an advantage
• Experience in HTML, SQL and AMP script a bonus