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  • Posted: Jan 18, 2021
    Deadline: Not specified
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    We’re a global leader in online trading, with our range of award-winning platforms and apps providing fast and flexible access to over 17,000 financial markets – including indices, shares, forex, and commodities. Established in 1974 as the world’s first financial spread betting firm, we’re now the world’s No.1 provider of CFD...
    Read more about this company

     

    Email Marketing Specialist

    Job Responsibilities:

    • Manage the planning and delivery of regular one-off communication campaigns as well as new automated customer journeys and real-time sends.
    • Analyse work requested and ensure all detail is understood, agreed and valid. Interpret briefs and business requirements and turn them into actionable plans.
    • Interact with multiple stakeholders across the business to understand the bigger picture and align with other channels and departments on messaging.
    • Ensure that all communications are delivered according to best practice and company & brand guidelines.
    • Take ownership for the maintenance and improvement of existing customer journeys through regular review and AB testing.
    • Take a data-driven approach with support from our Marketing Intelligence function, measuring and analyzing performance to identify opportunities to optimize future journeys/campaigns
    • Work with the IT development teams to implement automations, get better data and overcome technical hurdles and increase efficiencies.
    • Make recommendations for process improvements to contribute to the continuous improvement of the communications function and its performance.
    • Support our marketing colleagues across global territories in developing their communications strategy and help them execute plans to achieve local targets. 
    • Work with QA to ensure that content is being served accurately for each territory. 
    • With the support of our technical team ensure we always:
    • Adhere to relevant local regulations (e.g. GDPR) and email hygiene management including opt outs, deliverability & bounce backs.
    • Produce regular analysis on communications activity and commercial performance of campaigns
    • Monitor and track our journeys and automations, raise incidents and escalate any issues.

    Person Specification (Ability / Expertise):

    Essential:

    • 2+ years’ experience in a email marketing / CRM role
    • Fluent English, written and spoken
    • Experience using Salesforce suite (Marketing Cloud and Service Cloud) or similar ESP/CRM management systems

    Desirable:

    • Experience of the retail financial environment would be an advantage
    • Experience in HTML, SQL and AMP script a bonus

    go to method of application »

    Digital Designer

    What you'll do:

    •    Design engaging and responsive web pages and websites for IG brands across multiple geographies.
    •    Work closely with our optimization team to conduct tests and maximise web performance globally.
    •    Liaise with Landing and environments team and developers to ensure web and app logic is properly integrated.
    •    Optimise sites for maximum speed and scalability whilst ensuring website function and stability across devices i.e. desktop, mobile and tablet.
    •    Employ industry and design best practice throughout the website build process.
    •    Ensure that all pages and sites adhere to brand guidelines.
    •    Be a key contributing member to project and campaign working groups, making recommendations & delivering against requirements to meet KPI’s

    Who you'll be

    •    Experienced in digital design with demonstrable experience web design.
    •    Excellent design skills and attention to detail with a strong understanding of UX practice.
    •    A good understanding and working knowledge of Adobe CC, AEM, HTML & CSS.
    •    Strong communicator who is delivery focused, organized and flexible.
    •    Accustomed to working as part of a project team including UX designer, copy writers, developers & project managers.
    •    Able to multi-task, working to tight deadlines in a fast paced environment
    •    A self-starter with a desire to develop and a willingness to learn about IG Group’s products and services.

    Method of Application

    Use the link(s) below to apply on company website.

     

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