Employer Branding & Communications Specialist at Core Group

Job Description

• We are looking for a hands-on Employer Branding & Communications Specialist to join our Recruitment team on a 6 month contract.
• This role will focus on building and launching a clear Employer Value Proposition (EVP) for Core Group and iStore, and bringing it to life across both external and internal channels.
• You will be responsible for how we show up to candidates and how we communicate with employees; from the content we create, to the stories we tell, to the consistency of our messaging across the business.
• This is a build role. You will be creating structure where there is currently very little, and you will need to be comfortable working in a hands-on, execution-focused way.
• This role sits within Recruitment and is focused on supporting hiring outcomes, not just marketing activity.

Key Responsibilities

EVP Development

• Work closely with Recruitment, HR and business leaders to define the Core Group EVP
• Conduct interviews and gather insights from employees, managers and leadership
• Identify key themes around why people join, stay and leave
• Develop clear EVP pillars and messaging that reflect the reality of the business
• Build a practical EVP toolkit that can be used by recruiters and hiring managers

Employer Branding (External)

• Build and manage our employer brand presence, primarily on LinkedIn 
• Create and post content on a consistent weekly basis (non-negotiable)
• Develop employee stories, “day in the life” content and culture-focused posts
• Improve how we position and write job adverts
• Ensure consistent tone and messaging across all recruitment content

Content Creation (Core Focus)

• Write, design and publish content across platforms
• Capture real content in the business (stores, head office, career days, events)
• Create simple, clean visuals and templates (Canva or similar)
• Turn day-to-day business activity into relevant, engaging content

Internal Communications

• Build a simple, effective internal communications structure
• Establish a monthly communication rhythm
• Draft and manage internal updates, announcements and key business communication.  
• Support leadership communication where required
• Create internal CI templated
• Align internal messaging with EVP and employer brand

Recruitment Campaign Support

• Partner with recruiters on priority roles and hiring campaigns
• Support store hiring, tech roles, Africa recruitment and graduate pipelines
• Build targeted campaigns to improve attraction for hard-to-fill roles

Reporting & Optimisation

• Track content performance and engagement
• Monitor impact on applications and hiring pipelines
• Adjust content and approach based on what is working

Minimum Requirements

• 2–4 years experience in Employer Branding, Marketing or Communications
• Strong writing ability (non-negotiable)
• Experience managing LinkedIn or similar platforms professionally
• Basic design capability (Canva, Adobe or similar)
• Comfortable working in a fast-paced, hands-on environment
• Able to manage multiple stakeholders and priorities

Advantageous

• Experience working closely with Recruitment or HR teams
• Exposure to retail or consumer-facing environments
• Experience across multiple regions or markets
• Video or short-form content creation skills

Key Attributes

• Hands-on and delivery-focused
• Strong storyteller 
• Able to work in an unstructured environment and build from scratch
• Practical and solutions-driven

What Success Looks Like in this role.

• Delivered a clear, practical EVP that is actively used by the business
• Established a consistent employer brand presence 
• Improved the quality and impact of recruitment content
• Built a simple, effective internal communications rhythm
• Contributed to stronger attraction of talent across key roles and regions
• Report  of ROI