Event and Tradeshow Coordinator at SMD Technologies

Job Purpose

• We are seeking a proactive and detail-oriented Event & Tradeshow Coordinator to take ownership of all brand-facing events, including tradeshows, retail activations, and client events.
• The ideal candidate is highly organised, commercially aware, and confident managing end-to-end event execution. This role combines planning, coordination, and hands-on delivery to ensure all events are impactful, well-executed, and aligned to business objectives.

Key Responsibilities:

Tradeshow & Activation Management

• Plan and execute end-to-end tradeshow participation.
• Manage client events, product launches, and brand activations.
• Ensure all events deliver against clear commercial objectives.

Event Planning & Strategy

• Translate business goals into clear event and activation plans.
• Define target audience, messaging, and product focus for each event.
• Ensure all activations align with brand strategy and positioning.
• Collaborate with internal teams to ensure consistency and impact.

Vendor & Supplier Management

• Source and manage suppliers, including stand builders, AV teams, and logistics providers.
• Ensure all vendors deliver according to brief, budget, and timelines.
• Manage supplier communication and performance.

Stand & Experience Execution

• Work with design teams to develop high-impact exhibition stands and layouts.
• Ensure effective product display, customer flow, and engagement.
• Oversee on-site setup, execution, and breakdown.

Event Operations & Logistics

• Manage all event logistics, including:
  • Equipment, furniture, and branding
  • Stock and product requirements
  • Staffing and on-site coordination
• Identify risks and implement contingency plans.
• Ensure smooth and professional execution at all times.

Budget & ROI Management

• Manage event budgets and track spend.
• Ensure cost control while maintaining quality execution.

Track and report on:

• Leads generated
• Engagement levels
• Sales impact
• Return on investment (ROI)

Cross-Functional Collaboration

• Work closely with marketing, sales, product, and digital teams.
• Ensure events are aligned with broader campaigns and initiatives.
• Support integrated brand and product strategies.

Reporting & Continuous Improvement

• Compile post-event reports including performance metrics and insights.
• Provide recommendations to improve future events.
• Continuously optimise execution and outcomes.

Qualifications & Experience:

• 3–5 years’ experience in events, activations, or tradeshow coordination.
• Proven experience managing large-scale events or exhibitions.
• Experience in retail, consumer electronics, or FMCG is advantageous.
• Strong project management and organizational skills.
• Ability to manage multiple events simultaneously.