Experiential Events Rep at The South African Breweries (SAB)

Key roles and responsibilities:

• Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences.
• Execute events strategy, national events plan and develop/manage regional calendars.
• Manage relationships with multiple agency and internal stakeholders pertaining event negotiation, planning and execution.
• Manage regional experiential events budget and negotiate sponsorship deals pertaining regional event properties at local level
• Support and ensure brands/regions in best-in-class execution on other.
• Ensure consistent execution of regional assets across Africa.
• Execute event & brand experience activation toolkits (by type, by size) and lead the communication and training of same.
• Owns ticketing & Hospitality fulfilment.
• Manage event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies.
• Budget Management
• Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere).
• Build capabilities across Africa (connections, brand, markets, agencies) and transfer best practices and learnings across countries.
• Trends & opportunities, competitive monitoring.
• Subject matter specialists (SME) in:-Experiential execution - Festivals, Stadia -Ticketing & Hospitality.

Profile

Minimum requirements:

• Relevant Commercial business degree
• At least 3-5 years working experience across marketing and/or sales as well as event management experience
• Strong project management; ability to manage many suppliers simultaneously
• Excellent negotiating skills
• Ability to work long hours and under pressure
• Team participation and good leadership skills
• Strong communication and interpersonal skills with aptitude for building relationships with Key Stakeholders at different levels
• Relationship Management
• Customer Service
• Strong Negotiation Skills
• Problem Solving
• Entrepreneurial mindset with strong Commercial Acumen
• Extensive knowledge of SAB’s Premium Category
• Highly Professional 
• Ability to innovate and be creative when it comes to events and activities
• Work well independently