FOP Group Account Promotions Specialist at The South African Breweries (SAB)

Draft campaign execution plan

• Presents all draft plans to GAMs, captures and provides detailed campaign feedback to brand in draft campaign planning meetings
• Supplies brand with group account reach for the draft plan
• Provides suggested group reaches
• Provides guidance on POS elements, number of elements and prizes per group
• Provides reach splits by region/ by Group
• Provides detailed feedback on campaign timing, mechanics, by group in the draft campaign planning meeting.
• Feedback includes changes to POS, merchandise, kit allocations and delivery dates as agreed

Merchandise

• Defines merchandise requirements per group and merchandise fit to group shopper profile
• Determines type and number of elements per kit (for different Groups)
• Responsible for sign off of all merchandise samples in group accounts

POS

• Accountable for fit-for-purpose POS in key account chains
• Defines POS requirements per group and communicates requirements to brand
• Determines number of elements per kit
• Determines the specifications POS element
• Reverts on all artwork for different or participating Group Accounts
• Responsible for signing off artwork with all internal and external stakeholders (brand, COT, key account, legal, SMCC)

Revised campaign execution plan

• Presents all revised plans to GAMs, captures and provides detailed campaign feedback to brand in revised campaign planning meetings
• Captures feedback on mechanics, reach and frequency and provides detailed feedback to brands
• Feedback includes: campaign timing, POS, merchandise, kit allocations and delivery dates
• Provides brand with detailed artwork feedback per group (logo requirements, specs etc.)

 Final campaign execution plan

• Signing off of the final brand campaign plan before the brand communicates the plan to the regions

Artwork

• Responsible for sign off of all group artwork for FOP & Groups.
• Assist with the sign off of artwork with GAMs.

Execution Phase:

Ensure Campaigns runs according to plan:

• Timelines met as per stipulated in Final Brand Campaign plan and CPA adherence,
• Implementation tracker_ OTIF executed, tracking of direct Group deliveries. (added on)
• query responses etc.
• Close out Campaign – Winner selection & prize distribution & SAB Incentive close out. 
• AAR – support Brand with feedback relating to GA’s/ FOP/ URDs.

Minimum requirement:

• 3-year Business Degree
• 1/2 years+ relevant commercial experience, including experience of best practice Sales, Marketing and Customer marketing in a FMCG environment 
• Evidence of outstanding coaching and consulting skills
• Strong bias for action and learning through in-market pilots and test concurrently
• Excellent interpersonal skills
• A self-motivated, self-starter and team player
• An achiever with strong stake-holder management skills
• High energy level with a bias for action
• Attention to detail is key
• Proven execution and leadership ability
• Effective communication skills (written and verbal) at all levels
• Effective problem-solving & planning skills
• Ability to work and perform under pressure
• Excellent communication and influencing skills 
• Able to quickly and consistently reduce concepts to effective action
• General & People management skills
• Team player with outstanding interpersonal skills