Franchise Lead at Search Project

What you will do

• We are looking for an independent, strong-minded team player with experience in planning, executing and managing all aspects of affiliate marketing in the gaming sector. A successful candidate must demonstrate the ability to ‘play nicely’ and work closely with central functions such as in-house creative agency, CRM-function, Affiliate team etc. Our Franchise Leads must strive to hit and exceed targets and revenue projections in-country, whilst leveraging their previous experience and relationships within the Gaming Network Industry.

Responsibilities

• Lead and provide overall responsibility for P&L in-country/region
• Responsible for driving engagement and new traffic in-country by defining requirements, content strategies, search optimization and key features that will increase customer acquisition, with a strong focus on revenue generation
• Establishes and monitors in real-time an approved list of revenue-generating keywords for each client website and their competitors
• Works with marketing to monitor and attain insight into search activity across client web properties and competitors
• Works with marketing in developing link strategies with current and new media partners
• Regularly reviews backlink profile and ensures backlink health
• Lead keyword development with Commercial, Marketing and Content teams to execute SEO strategies for in country Web Properties.
• Creating and managing budgets, business plans, marketing plans, and regular in-country progress reports, together with any other reporting as required
• Plan, execute, and manage all Sales & Marketing activities for your market, both online and offline, to maximize ROI on marketing and media budgets
• Create marketing concepts and execute effective marketing campaigns to drive high intent traffic, to generate a return on investment.
• Collaborate with marketing to develop a content plan which includes editorial, video, and advertorial. Work with the Operations team in supporting the delivery.
• Collaborate closely with the Conversion Manager in developing and executing a testing roadmap which will optimize players and revenue
• Work with Sales to ensure we have the best deals which will yield optimal revenue
• Stay informed with the latest changes in the laws and regulations concerning gaming and media landscape, and be a subject-matter expert for the company
• Develop a sync-partnership with our Product, Marketing, Content and Sales teams to deliver relevant, quality-based and market-focused content
• Champion the interests of our partners and the company, and maximize the channel’s potential in-country
• Ensure accurate and timely translations of content for the site, and any marketing campaigns (editorial, video, email), etc.
• Responsible for management of Content Coordinator/s in-country
• Conduct regular and detailed Research & Audit reports for market, customer and competitor analysis in-country
• Identify and articulate key areas to growth for the company and how we can achieve them
• Identify and develop key relationships with 3rd parties in-country to drive new opportunities
• Undertake rigorous pre/post Sales & Marketing initiative analysis to provide campaign ROI, CPA, and key learnings for future activity

Requirements

• Effective communication, interpersonal and written skills predominately in English
• Experience in Sales & Marketing in Gaming industry
• Established within the Gaming Affiliate Network
• Access to key contacts with the Gaming Network in-country
• Ability to multi-task and prioritize
• Self-motivated
• Adaptable and persistent to achieve Sales & Marketing goals
• Attention to detail and ability to hit deadlines and produce comprehensive reports for the company
• Knowledgeable understanding of what makes quality content for your market