General Manager at African Echoes Recruitment

• A luxury Big 5 game lodge in Limpopo is seeking a highly experienced, commercially driven General Manager to lead sales, marketing, revenue growth and business development.
• This senior role requires a proven hospitality leader with 10–15 years’ relevant experience. The main focus is driving occupancy and revenue, developing local and international trade relationships, and actively securing new business. Operational oversight is also required, supported by an established team.
• Only serious candidates with a strong commercial track record and a proactive sales approach will be considered.

REQUIREMENTS:

• 10–15 years’ senior experience in commercial, sales, revenue or general management within luxury safari, lodge or high-end hospitality
• Proven results growing occupancy, revenue and market share
• Established network of tour operators, DMCs and travel agents, locally and internationally
• Strong trade sales, business development and relationship management experience
• Experience representing properties at tourism trade fairs
• Excellent knowledge of sales strategy, revenue management, pricing and distribution
• Marketing experience across digital, social media, PR and trade platforms
• Strong financial, negotiation and commercial skills
• Confident in prospecting, cold-calling and converting leads into bookings
• Proven leadership ability and excellent communication skills
• Fluent in English; additional languages advantageous
• Willingness to travel locally and internationally and live in a remote bush environment 

KEY RESPONSIBILITIES:

• Take accountability for occupancy and revenue targets
• Develop and implement annual sales and commercial strategies
• Proactively secure business from tour operators, DMCs and travel agents
• Build and maintain local and international trade relationships
• Represent the property at tourism trade fairs and industry events
• Negotiate trade contracts, rates and commercial agreements
• Identify new markets, partnerships and revenue opportunities
• Drive direct bookings and manage distribution channels
• Oversee brand positioning, marketing, PR, website and social media
• Develop packages and experiences to grow low-season and midweek occupancy
• Monitor booking trends, forecasts, conversion and revenue performance
• Manage commercial budgets and report on results
• Work with operational managers to maintain guest experience and service standards
• Lead and support the existing management team

PACKAGE:

• Salary: R70,000 – R80,000 per month
• Performance bonus linked to occupancy and revenue
• Accommodation provided

Closing Date: 31 Dec 2026