General Manager - Marketing and Strategy Group Digital at MTN

JOB DESCRIPTION

• The General Manager: Digital Marketing and Strategy for will ensure that the quality and customer satisfactions across all the services align to the Group goals and key programme ensuring payments tools are efficient. The role will also oversee the digital services strategy implementation and how it evolves in line with ambition 2025 and group strategy. The role will help defining the strategy per verticals (with the Head of Markets and Verticals), the business model, and the operating model (distribution, JV, M&A, incubate, …) to launch the services. He/She will be the link with the Group Strategy team and Group M&A team. MTN Digital Services B to C portfolio consists of : 
• Content and entertainment services for mobile and fixed offers (video, games, music, press, books, ..) 
• The new verticals (Heath, education, energy, security, … 
• Advertising business (B to B) 
• The legacy services (VAS, CRBT) The Ayoba service is managed independently, with close link with the Group Digital Services team.

RESPONSIBILITIES
The GM Digital Marketing and Strategy will be accountable for:

• Define a group wide strategy to launch Digital Services, develop the business plan with clear goals and targets
• Define the group portfolio of Digital services, to be locally adapted by the Opcos
• Design and define the naming and pricing guidelines of the services, based on the analysis and proposition conducted
• Partner with the Digital CFO, Head of Verticals and Markets and Head of Product and Services to ensure the services align and deliver towards both the finance performance targets and the quality / usage targets
• Align with the revenue management portfolio, by reviewing the performance of the billing tools (Wallet, Momo, etc.) and to conduct the necessary changes to improve the revenue recovery, including currency related matters.
• To collate and produce the set of non-financial KPIs defined, aligned with commercial businesses (usage, subscribers, subscriptions, NPS, etc).
• Animate the Opcos Digital Services community, provide them with support, guidance, appropriate training offerings, organize seminar (in person and digital)
• The ultimate objective is to deliver incremental revenue while having the customer experience at the center.

QUALIFICATIONS
Minimum Job Requirements 

Education:

• Minimum 4-year academic degree with Honours
• MBA/Master’s degree (advantageous)
• English (mandatory) French and Arabic (as advantage)

Experience:

• Minimum 5 - 8 years’ experience
• Minimum 3 years senior management experience
• Minimum 5 years of sector, industry or area of specialisation
• Experience in global /multinational business environment
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in customer value creation
• Experience in campaign management