Global Media, Influencer and Social Lead at Avon

What you'll be doing:

• Join Avon as Global Media, Influencer & Social Lead. In this role, you’ll be driving Avon’s global media and influencer strategy, helping us reach new audiences and strengthen our brand presence across markets. You’ll lead the development of best practices, guide local teams, and ensure our media investments deliver real impact. Working closely with global partners, agencies, and internal teams, you’ll shape how we show up across digital platforms - bringing innovation, insight, and performance to everything we do.

Key responsibilities:

What you’ll be working on:

• Leading the global media investment strategy, aligning with business goals and market needs
• Creating and evolving media, influencer, and social playbooks and frameworks
• Managing full-funnel media planning with lead markets to drive awareness, engagement, and conversion
• Building strong partnerships with platforms like Meta, TikTok, and Google to unlock innovation and optimize budgets
• Ensuring robust tracking and measurement strategies are in place globally (e.g., GA4, Google Signals)
• Collaborating with local markets and activation teams to align campaign planning and media execution
• Overseeing global influencer and social agency relationships and driving knowledge sharing across regions
• Delivering performance insights and reports to support strategic decisions and customer acquisition
• Monitoring trends and competitor activity to identify new opportunities and stay ahead of the curve
• Leading the global reporting process and sharing actionable insights with senior leadership

What we’re looking for:

• 8+ years of experience in media planning and buying, ideally in beauty or fashion
• Proven success in developing global media, influencer, and social strategies
• Hands-on experience with Google Ads, GA4, Google Tag Manager, Meta, and TikTok Business Manager
• Strong analytical skills and the ability to turn data into clear, actionable insights
• Excellent communication and collaboration skills, with experience managing cross-functional teams
• A proactive, solutions-focused mindset and a passion for innovation
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s is a plus)
• Qualifications in digital and social media strategy and execution