GoHighLevel Marketing Operations Specialist at Pavago

About the Role

• We’re hiring a GoHighLevel Marketing Operations Specialist to manage marketing execution, CRM workflows, content coordination, and operational support.
• This is a hands-on, execution-focused role — you’ll be responsible for running marketing systems, managing content, executing campaigns, and supporting day-to-day operations.
• If you’re highly organized, detail-oriented, and experienced with GoHighLevel, social media, and marketing workflows, this role is for you.

Responsibilities
Executive & Operational Support

• Manage calendar, scheduling, and daily coordination
• Maintain structured task tracking and project workflows
• Identify gaps and improve operational processes
• Support inbox organization and communication flow

Marketing Execution & Social Media

• Create, design, schedule, and publish content across:
• LinkedIn
• Facebook
• Instagram
• Community platforms
• Manage engagement, direct messages, and community interactions
• Track and report engagement metrics
• Assist with ad campaign setup and monitoring

Content Creation & Program Materials

• Edit and produce short-form videos and graphics
• Format and organize program materials (scripts, guides, workbooks)
• Ensure brand consistency across all content

Email Marketing & CRM Management

• Build and manage email workflows in GoHighLevel (GHL)
• Execute outreach campaigns and follow-ups
• Maintain clean CRM data and pipeline tracking

Program & Membership Operations

• Organize and update digital program materials
• Track member progress and communication
• Troubleshoot minor platform or workflow issues

Research, Lead Generation & Digital Support

• Build Ideal Client Profiles and prospect lists
• Support lead generation and outreach campaigns
• Assist with website updates and account setup
• Compile reports and insights for decision-making

Communication & Administrative Coordination

• Maintain clear and professional written communication
• Manage inbox priorities and urgent follow-ups
• Keep documentation and shared files organized and accessible

Requirements

• Experience in executive assistance, marketing coordination, or operations support
• Hands-on experience with GoHighLevel (GHL) or similar CRM/automation tools
• Strong proficiency in Google Workspace (Docs, Sheets, Drive, Calendar)

Experience with:

• LinkedIn, Facebook, Instagram
• Canva and video editing tools (Veed, OpusClips, or similar)
• Strong written English communication skills
• Highly organized with the ability to manage multiple tasks and workflows
• Self-motivated and able to work independently
• High attention to detail and execution quality
• Comfortable working remote during PST hours

Nice to Have

• Experience supporting founders, coaches, or entrepreneurial businesses
• Experience with community management or membership programs
• Familiarity with marketing automation and funnel workflows

Tools & Tech

• GoHighLevel (GHL)
• Google Workspace
• Canva
• Video editing tools (Veed, OpusClips, etc.)
• Social media platforms (LinkedIn, Facebook, Instagram)