Google Ads Specialist – Remote at Datafin Recruitment

ENVIRONMENT:

• A fast-growing international digital performance agency is looking for a highly capable Google Ads Specialist to join its senior performance team, working across global brands, large media budgets, and high-impact digital campaigns. This is a mid to senior-level, client-facing role focused heavily on Google Search, Performance Max, Shopping, and Microsoft/Bing Search campaigns.
• The ideal candidate will bring strong commercial acumen, strategic search expertise, and the confidence to engage directly with senior stakeholders, not simply campaign administration.
• This role suits someone who thrives in a fast-paced agency environment, enjoys owning campaign performance, and is comfortable working collaboratively with international teams while managing meaningful budgets and client relationships.

DUTIES:

• Build, manage, and optimise high-performing Google Search, Performance Max, Shopping, and Microsoft/Bing Search campaigns
• Manage large international client budgets across multiple industries and markets
• Drive campaign strategy, keyword planning, audience targeting, bidding strategies, and conversion optimisation
• Monitor campaign performance, analyse data, and identify growth opportunities
• Conduct A/B testing across ad copy, landing pages, bidding strategies, and audience segmentation
• Deliver strategic insights, reporting, and recommendations to internal teams and clients
• Work closely with senior performance teams, paid media specialists, creatives, and account managers
• Attend client meetings, present campaign performance, and build trusted client relationships
• Stay ahead of platform updates, automation features, and evolving search best practices
• Support junior team members where needed and contribute to overall team excellence

REQUIREMENTS

• Minimum 5+ years’ commercial experience managing Google Ads Search campaigns
• Strong experience across Google Search, Performance Max, Shopping, and Microsoft/Bing Ads
• Proven experience managing large campaign budgets across multiple client accounts
• Strong analytical capability with experience interpreting campaign data and performance trends
• Experience working directly with clients, presenting strategy, and managing stakeholder expectations
• Comfortable operating in a senior, consultative, client-facing environment
• Strong understanding of conversion tracking, attribution, GA4, Tag Manager, and reporting frameworks
• Agency experience highly advantageous
• Relevant Google Ads certifications highly beneficial

Advantageous

• Experience with Looker Studio, Supermetrics, BigQuery, or advanced reporting tools
• Exposure to international markets and multi-currency campaign management
• Experience mentoring junior performance marketers
• Exposure to paid social or broader digital performance channels

ATTRIBUTES

• Commercially minded and performance-driven
• Confident, articulate, and client-facing
• Highly analytical and detail-oriented
• Proactive, strategic, and solutions-focused
• Comfortable owning performance and accountability
• Collaborative, mature, and thrives in senior team environments