Google Marketing Platform Technical Specialist at FNB South Africa

Are you someone who can:

Implement and maintain Google Tag Manager:

• Manage and maintain GTM containers and their underlying, tags, triggers, templates, variables and folders to capture website interactions, user behavior, and marketing campaign performance.
• Collaborate with tech, marketing, analytics, and development teams to define tagging requirements and ensure seamless integration.
• Conduct thorough testing to ensure accurate data capture and troubleshoot any tag-related/ measurement issues.
• Stay up-to-date on the latest GTM features and best practices, and implement them to enhance our tracking capabilities.
• Document tagging procedures and provide ongoing support to internal stakeholders.
• Develop and manage data layers to facilitate robust tracking and personalized user experiences
• Conduct regular audits of GTM implementations to ensure data integrity and optimal performance
• Provide technical guidance and support to internal teams and clients on GTM best practices
• Utilise Google Analytics (GA) and other analytics tools to gather, analyse, and interpret data
• Translate data into actionable insights for clients, providing regular reports and presentations
• Identify areas for improvement and make data-driven recommendations
• Work closely with account managers and other team members to ensure successful campaign execution
• Stay up to date on the latest trends and best practices in data, tech & AI

Firebase Implementation and Optimisation (or related mobile measurement platform - MMP):

• Assist in configuration of SDKs for iOS and Android applications, focusing on analytics, messaging, and remote config functionalities
• Set up and manage custom events, user properties and audiences
• Collaborate with mobile development teams to ensure proper integration and data flow between applications and the MMP
• Utilize A/B testing and optimize app features and user journeys
• Monitor data quality and provide insights for continuous improvement

Deep Linking

• Create and manage various types of deep links (e.g., standard deep links, deferred deep links, universal links, app links)
• Work with development teams to ensure correct handling and routing of deep links within applications.
• Manage resources and budgets effectively to ensure project success
• Implement and test deep link tracking to attribute user acquisition and engagement accurately.
• Troubleshoot and resolve any issues related to deep link functionality and performance.

Technical Consulting and Support:

• Act as a subject matter expert for GTM, Firebase, and deep linking, providing technical guidance and recommendations to clients and internal teams
• Collaborate with internal teams (e.g., campaign managers, creative teams, management teams) to understand their needs and deliver data-driven solutions.
• Collaborate with developers to ensure proper data collection and integration across various platforms
•  Stay up-to-date with industry trends and advancements in analytics, mobile technology, and tracking methodologies.
• Document technical specifications, processes, and configurations for future reference.

Stakeholder and Industry Partner Relationships:

• Build strong relationships with key stakeholders across clients as well as channel partners.
• Assist in the development of tracking plans and data architecture for new projects.
• Maintain clear communication with all teams, keeping them informed of campaign progress and results

You will be an ideal candidate if you:

Qualification Requirement:

• Bachelor's degree equivalent to NQF Level 7 in Marketing, Business, Statistics, Computer Science, or a related quantitative field.
• Bachelor of Commerce with Honours (NQF Level 8) is advantageous.
• Relevant coding certifications in HTML5, JavaScript, CSS, PHP, and Python are preferred.
• Current qualification in GTM and Google Analytics is non-negotiable.

Minimum years of experience required:

• Minimum 4 -5 years of experience as a Technical specialist working with Google Tag Manager.
• In-depth understanding of GTM functionalities, including triggers, tags, variables, and data layer.
• Strong working knowledge of HTML, CSS, and JavaScript.
• Experience with website development and analytics platforms (e.g., Google Analytics, GA4) a plus.
• Excellent problem-solving and debugging skills.
• Meticulous attention to detail and a commitment to data accuracy.
• Strong communication and collaboration skills.
• Experience with server-side tagging solutions (e.g., Google Customer Match) a plus.
• Experience with data governance and data privacy regulations (e.g., GDPR, CCPA) a plus.
• Ability to work independently and manage multiple projects simultaneously.

You will have access to:

• Opportunities to network and collaborate
• A challenging working environment
• Opportunities to innovate

We can be a match if you are:

• Adaptable and curious
• Analyse complex data sets
• Thrive in a collaborative environment

End Date: September 29, 2025