Growth Copy Lead at Yoco

About the role

• First and foremost, this role requires a talented, strategic copywriter who is experienced in digital customer journeys and can balance the delivery of compelling creative copy with functional and technical needs. You’re a great cross-functional communicator - comfortable connecting with experts across the business for their insights, engaging openly in debate, and operating with the speed required in a test-fast-but-smart environment. You’re deeply in touch with the competitor landscape and constantly strive to make Yoco and our products stand out in a way that best represents our brand.
• Strategic thinker and thought leader not shy to be hands-on and execute.

The role will report to the Head of Growth Marketing.

What you will be doing

• Develop copy strategies and write the copy for digital ads, website & SEO content and CRM campaigns to drive merchant acquisition, product adoption and improve conversion.
• Collaborate with the marketing team to design and implement data-driven cross channel campaigns that enhance user engagement and drive conversions.
• Ensure high quality standards are matched and all copy aligns with our brand voice, tone, and style guidelines.
• Work with designers and lead other copywriters to create cohesive and compelling content that enhances the user experience and drives growth.
• Create and manage A/B tests to optimise digital ad copy, website content, and CRM messaging.
• Analyse user behaviour, market trends, and performance data to identify growth opportunities and optimise copy tactics.
• Conduct audience research to understand user preferences, pain points, and motivations, and tailor copy strategies accordingly.
• Evaluate and report on the effectiveness of copy strategies, providing insights and recommendations for continuous improvement.
• Stay up-to-date with industry trends, competitor strategies, and emerging best practices in digital marketing and growth hacking.
• Mentor and guide internal copywriters, fostering a culture of creativity and excellence within the team as well as managing freelancers.

About you

• You have at least 7 years of experience in the development of communication, copy and content for digital platforms and channels.
• You have technical knowledge of content management systems (CMS) and SEO.
• You can demonstrate the ability to write technical content that is easily understandable by a broad audience while maintaining engagement and clarity.
• You can analyse data and draw conclusions and insights
• You can work autonomously, taking ownership and responsibility whilst collaborating with broader teams
• You are naturally well-organised and have experience in managing multiple projects simultaneously, ensuring deadlines and quality standards are met.
• You are experienced in managing freelancers and providing guidance to internal teams
• You have excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively