Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilfu...
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What will you do?
- The SRM Head – Assupol Retail Distribution is accountable for the strategic leadership, commercial performance, operational execution, and long-term sustainability of the Assupol Retail tied distribution channel.
This role leads the national tied channel through:
- Building a high-performance sales culture
- Strengthening leadership capability across regions
- Driving customer-focused, multi-need distribution
- Embedding operational excellence
- Driving commercial discipline and cost effectiveness
- Ensuring full alignment with SRM’s unified distribution strategy
- This role is instrumental in positioning SRM’s tied distribution as a future-fit, multi-product, digitally enabled, commercially efficient engine that delivers growth with quality
What will make you successful in this role?
Output / Core Responsibilities
Strategic Leadership & Channel Direction
- Lead the strategic direction for the Assupol Retail Distribution channel as part of SRM’s unified distribution model.
- Translate enterprise strategy into clear national, regional operating plans.
- Drive market penetration strategies, especially in high-growth and underdeveloped regions.
- Lead channel evolution to support multi-need customer engagement and diversified product penetration.
- Shape the medium- and long-term roadmap for a sustainable, growth-driven tied channel.
Commercial & Financial Sustainability
- Drive distribution performance with a balanced focus on growth, productivity, quality, and operational discipline.
- Strengthen distribution economics by embedding cost-effective sales practices and optimising commission release structures.
- Lead cost-to-income and commercial sustainability initiatives across regions to ensure long term viability and performance stability.
Sales Performance, Productivity & Quality Management
- Accountable for national sales performance across new business, productivity, quality, and customer measures.
- Set and cascade clear sales targets and operating rhythms across provinces.
- Drive productivity uplift through consistent pipeline management, field coaching, daily/weekly visibility, and sales discipline.
- Champion multi-product selling across advisers and managers, ensuring alignment to customer needs and SRM’s advisory philosophy.
- Strengthening sales quality, ensuring best-in-class standards in onboarding, data hygiene, compliance, and customer outcomes.
Leadership Development & People Capability
- Build a strong, scalable, and capable leadership pipeline.
- Drive leadership development programmes that enhance strategic thinking, operational acumen, and people leadership capability.
- Champion a culture of accountability, performance ownership, and delivery discipline.
- Ensure adviser capability is continuously uplifted through structured learning, onboarding, coaching, and productivity accelerators.
- Support organisational transformation goals, talent mobility, and inclusive leadership practices.
Integration, Transformation & Organisational Alignment
Lead the integration of Assupol Retail Distribution into SRM’s unified distribution model, ensuring alignment of:
- Processes
- Systems
- Governance
- Incentive models
- Operating structures
- Drive cultural integration, building a cohesive, high-performance, “One Distribution” identity.
- Ensure seamless collaboration across SRM clusters including Operations, Enablement, Finance, Human Capital, and Data.
- Support modernisation and digital adoption across the tied channel to increase efficiency and customer experience quality.
Governance, Compliance & Risk Management
- Uphold full compliance with regulatory and governance requirements, including FAIS, TCF, and conduct standards.
- Strengthen governance practices across ensuring ethical sales behaviours and consistent customer outcomes.
- Implement strong quality assurance practices, early-warning mechanisms, and operational that protect business integrity.
- Ensure readiness for internal and external audit and strengthen risk management practices across the channel.
Qualifications and Experience;
- Bachelor’s degree in business, Commerce, Finance, or related field (Honours/MBA advantageous).
- At least 15 years’ leadership experience in tied distribution or large-scale sales leadership roles.
- Proven success leading large, dispersed teams and driving sustainable commercial outcomes.
- Deep understanding of distribution economics, sales cycles, regulatory frameworks, and mass-market customer behaviour.
- Experience leading large-scale transformation, integration, or change programmes.
- Strong operational acumen with the ability to balance strategy and execution.
Core Competencies:
- Sales & Commercial Leadership: Drives performance outcomes, commercial discipline, and sustainable growth. Expert in multi-need distribution, productivity, and high-performance sales systems.
- Strategic Agility & Execution Excellence: Thinks and plans long-term but executes with short-term precision. Converts strategy into measurable operational outcomes.
- People Leadership & Capability Development: Builds strong leaders, fosters accountability, and drives culture. Skilled in talent development, coaching, and leading behavioral change.
- Operational Mastery & Governance: Ensures strong branch discipline, operational effectiveness, and governance compliance.
- Influence, Collaboration & Stakeholder Alignment: Aligns diverse stakeholders and drives execution across matrix structures. Builds trust and influence across clusters, channels, and cross-functional teams.
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