Head: Creative Hub at The South African Broadcasting Corporation (SABC)

Main purpose of the job

• To work collaboratively with Sales Teams to support and enable sales / commercial success through the development and provision of creative solutions / expressions to meet client needs and requirements.
• The role will spearhead the establishment, evolution and leadership of SABC’s integrated Creative Solutions Hub, designed to drive revenue growth through innovative, single and cross-platform advertising solutions.
• This role is critical to enable sales teams to increase their face to face client time and to meet and exceed their revenue targets by delivering high-impact, multimedia campaigns across TV, Radio, Digital, OTT, Web, Social, and Mobile platforms.

Key accountabilities

• Lead development & delivery of integrated, insight-driven creative advertising / marketing solutions and collateral that delivers value in line with client needs, expectations & requirements.
• Drive consistent revenue growth by developing and proposing high-impact creative solutions that deliver compelling value to clients and expand SABC’s share of the advertising / sponsorship market.
• Differentiate advertising / marketing solutions from competitors in ways that increase market share and consistently grow revenue across all platforms.
• Provide innovative thinking to maximise the potential for differentiated client value utilising the SABC’s unique range of radio, VE and digital media channels, platforms and applications.
• Utilize audience insights, CRM analytics, and competitor trends to inform creative direction and influence advertiser spending patterns in favour of SABC media assets.
• Meet deadlines for the submission of Client proposals and reports.
• Develop new content-led and on-the-ground commercial opportunities that go beyond conventional advertising, enhancing SABC’s creative reputation and revenue base.
• Track creative sales performance against targets, manage operating budgets, and ensure timely, accurate reporting through CRM and related strategic dashboards.
• Develop Sales / Marketing proposal / concept templates, collateral, presentations and standardised reports that enhance the SABC’s reputation for professionalism and enable fast turnaround of proposals to clients.
• Provide input into Intelligence & Analytics research proposals to guide scope and optimise pragmatic utilisation of outputs.
• Integrate audience insights with evidence-based analytics to support creative campaign development to ensure client loyalty, unlock new revenue opportunities and grow market share.
• Disseminate actionable market intelligence to guide concept ideation and influence client spend in favour of SABC platforms.
• Maintain a dynamic, up-to-date client database to support targeted engagement, sales tracking, loyalty evaluation and campaign conversions.
• Continuously monitor competitors and market trends to identify gaps, recapture lost business, and drive creative commercial innovation in both sales and marketing.
• Conduct post campaign discussions / surveys with Clients to assess the extent to which the solution met client requirements, identify learnings and potential areas for improvement.
• Maximise profitability through disciplined cost-of-sales management and effective commercial deal structuring.
• Contribute to strategic revenue planning, including target setting, budgeting, and sales forecasting aligned with business objectives.
• Monitor performance consistently, using sales analytics and regular reviews to track progress against revenue and margin targets.
• Establish and enforce SOPs, internal controls, and compliance frameworks to support risk management, cost control, and adherence to legislation, regulation and SABC policies.
• Ensure timely and accurate reporting, maintaining comprehensive records in CRM systems.
• Proactively manage risk and audit processes, ensuring operational risks are identified, addressed, and reported through structured risk management plans.
• Drive performance accountability, applying organisational performance management systems and maintaining accurate CRM and budget reporting.
• Lead strategic planning and business reviews, tracking proposal conversions, revenue trends and business performance to inform decisions and prevent commercial loss.
• Work collaboratively with all Sales, Marketing and commercial teams to unlock value, build client loyalty and contribute to SABC’s commercial success
• Build strategic partnerships with SABC platforms, agencies, and industry stakeholders to unlock collaborative revenue opportunities.
• Enhance market visibility through consistent presence at industry events, positioning SABC as a creative leader and trusted commercial partner.
• Cultivate high-value client relationships that drive repeat business, larger deal sizes, and long-term sponsorship and content partnerships.
• Leverage stakeholder engagement to co-create innovative media solutions that boost sales and expand SABC’s commercial footprint.
• Provide clear direction to the Creative Solutions Team and champion cross-functional collaboration (internally & with Sales Teams) at all levels.
• Develop and implement structured training and succession plans to build future-ready creative and commercial talent.
• Drive a culture of accountability through consistent application of the Performance Management System aligned with organisational standards.
• Lead strategic people initiatives, including Talent Management, Career Progression, Employment Equity, and Wellness programmes.
• Foster a high-performance team environment by mentoring, motivating, and enabling continuous development across all direct reports.

Qualifications and experience

• A relevant degree NQF7 in Media, Marketing, Industrial Design, Art, Sales, Communication, Marketing, or a related field is required.
• Supplementary training or certifications in Creative Strategy, Digital Media, Integrated Marketing or Design Thinking will be a strong advantage.
• 8–10 years of progressive experience in media, digital, creative strategy, or commercial management, preferably within creative or media sales environments.
• Proven track record in leading creative teams and delivering integrated, revenue-generating advertising, marketing and sponsorship solutions across multimedia platforms.
• Supplementary qualifications in Creative Strategy, Media Innovation, Digital Marketing, or related fields are highly desirable.
• Experience and competency in the utilisation of MS Office (especially Word & PowerPoint) is essential
• Experience in DTP and the use of products such as Adobe photoshop / Illustrator etc is an advantage
• Recognition through industry awards or a demonstrable portfolio of award-winning work is advantageous.

CLOSING DATE: 14 NOVEMBER 2025