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Progressive Edge is a Boutique firm specialising in IT / Tech & Data related recruitment services across a range of industry sectors, predominantly within the Cape Town Area.
This role supports the business in the USA, and the working hours are therefore 11am-8pm.
Our client, a SaaS company with offices in Johannesburg and the USA, is currently searching for a skilled demand generation expert to assume the role of Head of Demand Generation for their US Marketing demand generation team. The selected individual will be responsible for establishing a solid foundation and implementing effective strategies for creating and executing integrated campaigns. These campaigns will aim to drive new business pipeline and achieve the company's aggressive revenue goals in the US Software market. The Head of Demand Generation will employ a variety of tactics, ranging from digital marketing to direct mail, and will utilize account-based marketing (ABM) strategies throughout the buyer's journey to stimulate demand and accelerate the sales process. Additionally, this role will involve setting the marketing operations strategy.
Reporting directly to the VP of Marketing, who is located in the US, the chosen candidate will collaborate with various marketing departments and work across borders to develop a comprehensive demand generation marketing machine from scratch. This position presents an excellent opportunity for an experienced and results-driven marketer who is seeking a new challenge. The successful candidate will have the chance to expand their strategic skill set and make a measurable impact on the client's top and bottom line.
Responsibilities:
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