Head – Gaming Marketing at Sun International

Job Description

• The Marketing Manager – Gaming is accountable for shaping and delivering the end-to-end marketing strategy for Sun International’s land-based casino portfolio.
• This role drives commercial performance by developing compelling gaming propositions, leading integrated campaigns, and optimising customer engagement to grow revenue, footfall, and market share across iconic destinations.

Core behavioural and Technical / proficiency competencies:

• Gaming Marketing & Promotions
• Campaign Management
• Customer Segmentation & CRM
• Digital & Omnichannel Marketing
• Data Analytics & ROI Optimisation
• Commercial Acumen
• Strategic Thinking
• Collaboration & Influence
• Execution & Accountability
• Customer-Centric Mindset
• Matrix Leadership

Job Requirements

• Bachelor’s degree in Marketing, Commerce, Communications, or related field required.
• Postgraduate qualification in Marketing, Business, or Commerce highly advantageous.
• 10+ years’ marketing experience within gaming, hospitality, retail, leisure, or entertainment environments.
• Minimum 3–5 years’ experience in an executive or head of function role.
• Proven track record in campaign management, promotions, and customer engagement strategies.
• Experience with customer segmentation, loyalty programmes, and CRM (advantageous).
• Data-driven mindset with strong analytical and problem-solving skills