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  • Posted: Oct 13, 2025
    Deadline: Not specified
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    Media24 is South Africa’s leading publisher with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms. Strategy Our purpose: Building communities through content, technology and commerce. What we do: We create experie...
    Read more about this company

     

    Head Of AD Tech

    ABOUT THE ROLE

    • We’re looking for an innovative Head of Ad Tech  to lead our advertising technology strategy and drive innovation in the rapidly evolving advertising landscape. This senior leadership role, reporting to the Chief Information Officer, is perfect for a strategic thinker with deep technical expertise who thrives on building cutting-edge ad tech solutions, optimising programmatic campaigns and scaling revenue through advanced advertising technologies.

    KEY RESPONSIBILITIES

    Strategic leadership & vision

    • Develop and execute comprehensive ad tech strategy aligned with business growth objectives and revenue targets
    • Drive innovation through AI, machine learning and automation to optimise targeting, creative execution and campaign performance
    • Lead digital transformation initiatives and establish best practices for programmatic advertising operations
    • Identify emerging market opportunities in new platforms, ad formats and programmatic channels

    Technical platform management

    • Architect and maintain enterprise-wide ad tech platforms supporting both programmatic and managed service advertising
    • Oversee integration and optimization of DSPs, SSPs, DMPs and ad exchanges for maximum efficiency and ROI
    • Implement advanced audience targeting capabilities
    • Ensure robust data management, privacy compliance and brand safety across all advertising initiatives

    Team leadership & development

    • Build, lead and mentor a high-performing team of ad tech engineers and programmatic specialists
    • Foster cross-functional collaboration with marketing, creative, product, data science and engineering teams
    • Establish clear performance metrics, career development pathways and operational excellence standards
    • Drive knowledge sharing and continuous learning in fast-evolving ad tech landscape

    Revenue growth & partnerships

    • Drive user acquisition, retention and engagement through high-impact advertising strategies
    • Manage strategic relationships with key ad tech vendors, agencies and technology partners
    • Scale programmatic practices to maximise revenue
    • Present performance insights and strategic recommendations to senior leadership and key stakeholders

    REQUIRED QUALIFICATIONS, EXPERIENCE AND COMPETENCIES

    Education & experience

    • Honours degree in Computer Science, Engineering, Mathematics or related field
    • At least six years of progressive experience in digital advertising, ad tech or programmatic advertising
    • Minimum four years in senior leadership roles managing ad tech teams and P&L responsibility
    • Proven track record of scaling ad tech operations and delivering significant revenue growth

    Technical expertise

    • Deep expertise in programmatic advertising ecosystems including DSPs, SSPs, ad exchanges, and real-time bidding
    • Advanced knowledge of Google Ad Manager, Prebid, The Trade Desk, Amazon DSP and other major platforms
    • Strong understanding of data management platforms (DMPs), customer data platforms (CDPs), and audience segmentation
    • Experience with ad serving technologies, attribution modelling and cross-device tracking
    • Proficiency in SQL, Python/R and advanced analytics tools for campaign optimisation
    • Knowledge of privacy regulations (GDPR, CCPA) and their impact on advertising technology

    Leadership & business acumen

    • Exceptional leadership skills with demonstrated ability to inspire and manage technical teams in fast-paced environments
    • Strong analytical and problem-solving abilities with data-driven decision-making approach
    • Outstanding communication and presentation skills for internal and external stakeholder management
    • Experience managing budgets, vendor relationships, and complex technology integrations
    • Strategic thinking ability to translate technical capabilities into business opportunities

    Industry knowledge

    • Deep understanding of digital advertising trends, including CTV/OTT, mobile, video and emerging ad formats
    • Experience with AI/ML-driven automation tools and predictive analytics for advertising optimisation
    • Knowledge of brand safety tools, fraud prevention and ad quality management systems
    • Understanding of attribution modelling, multi-touch attribution and measurement frameworks
       

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Media24 (Pty) Ltd on media24.simplify.hr to apply

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