Head of Growth at Superbalist.com

JOB DESCRIPTION

• As the Head of Growth, you will be responsible for developing and executing innovative customer acquisition and retention strategies for incremental revenue impact. This role requires a collaborative leader with a proven track record in e-commerce growth, proficiency in customer lifecycle + value management, segmentation and a data-driven approach to achieve key commercial performance indicators.

RESPONSIBILITIES / WHAT YOU’LL DO

CUSTOMER GROWTH:

• Develop and execute comprehensive strategies to acquire new customers, leveraging digital marketing, partnerships, and innovative customer acquisition channels.
• Collaborate with cross-functional teams to align marketing channels, platforms, and commercial offerings with customer acquisition goals.
• CUSTOMER LIFECYCLE + VALUE MANAGEMENT:
• Manage the customer journey from conversion (first buy) to advocacy, optimising the entire sales funnel for maximum customer lifetime value. 
• Implement testing and data-driven optimisation strategies to enhance conversion rates.
• SEGMENTATION, TARGETING AND PERSONALISATION:
• Utilise customer segmentation strategies to tailor marketing messages and promotions, ensuring a personalised and relevant experience for different customer segments.
• Work closely with data teams to derive actionable insights for targeted marketing efforts.
• COMMERCIAL STRATEGY:
• Develop and implement a strategic communications plan (often monthly) to drive customer engagement, increase purchase frequency, and enhance overall customer satisfaction.
• Monitor and analyse the performance of commercial campaigns - iterating based on results.
• Explore and implement innovative ways to capitalise on the existing customer base, including upselling, cross-selling, and strategic partnerships (with the partnerships team).
• COMMERCIAL ASSETS:
• Support the development of commercial assets, including compelling content, visuals, and shopping events that resonate with the target audience.
• Ensure brand consistency and a strong commercial presence across all customer touchpoints.

KEY PERFORMANCE INDICATORS:

• Customer acquisition
• Customers retention
• Maximising revenue from new and existing customers (Customer lifetime value)
• Increasing frequency of sale (FoS)
• Monthly Gross Revenue

QUALIFICATIONS & SKILLS:

• Bachelor’s degree (B.Com or B.Bus.Sci) in Marketing, Economics, IT, or a related field, accompanied by a minimum of 8 years of experience in a senior growth or marketing role, ideally within the e-commerce industry.
• Proven track record of successfully driving customer acquisition, retention, and revenue growth within a retail environment.
• Expert knowledge of digital marketing channels, analytics, and advanced proficiency in customer segmentation.
• Experience in effectively managing commercial assets and developing compelling marketing materials.
• Analytical mindset with a strong ability to interpret data and derive actionable insights.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Excellent leadership and team management skills, fostering collaboration and driving results.
• Confident presentation skills, at C-Suite level, combined with the ability to prepare high-quality reports, processes, and documentation.