Head of Marketing and Admissions at SAHETI School

Desired experience and qualifications

• Degree in Marketing and Communications and/or Public Relations;
• At least five years’ experience in a similar position, experience in an educational environment is a distinct advantage.

Duties and Responsibilities include but are not limited to:

• Develop and execute marketing strategy in line with school objectives;
• Co-ordinate and manage marketing campaigns, working collaboratively within a team;
• Identify opportunities for increasing awareness, enquiries, and enrolments;
• Cultivate media relationships and manage media liaison to generate maximum publicity;
• Prepare press releases and manage all media messaging;
• Plan, produce and manage content for social media and digital platforms;
• Engage and foster relationships with feeder schools and community organisations;
• Conduct competitor research;
• Market SAHETI at exhibitions and other events;
• Conduct school tours for prospective parents/students;
• Compile and update promotional material; oversee layout, design, and production process;
• Proofread and edit documents and articles, as required;
• Identify and negotiate advertising opportunities, provide input on content and final approval;
• Ensure consistent application of school brand and identity;
• Provide input and support for school events;
• Work closely with service providers in planning and achieving photo/video shoot outcomes;
• Plan and control departmental budget;
• Source promotional gifts for various requirements;
• Uphold the traditions and ethos of the school;
• Produce management reports.