Head of Marketing and Communication (Parktown) at Rand Mutual - RMA

THE JOB AT A GLANCE

• Reporting into the Group Executive: Social Insurance, the Head of Marketing and Communication will be responsible for the management of the marketing and communication function through crafting of strategies, developing plans, implementing initiatives, and measuring outcomes. The oversight of teams includes Brand Management, Marketing Management, Digital Marketing, Advertising, Media Management, Internal Communication, External Communication and managing related Agency Relationships.
• The incumbent will also be responsible for developing the long-term brand and marketing strategies and the reputation management strategy for RMA, to help achieve Group and Business Unit goals and objectives. The goals and objectives include compelling brand positioning, enhanced corporate reputation, expanded market share and positive brand experiences.

WHAT WILL YOU DO?

Develop and Implement the Long-Term Marketing Strategy for RMA

• Develop the overall Marketing strategy for RMA and implement the full marketing mix to take the organisation to the next level of growth (Lead Generation, Advertising, CSI, Social Media, Digital Marketing, Events, Sponsorship, Activations, Exhibitions)
• Conduct competitor analysis to ensure the RMA’s marketing strategy is competing effectively
• Direct and manage the overall marketing portfolio and budgets to ensure alignment against overall company strategies and objectives
• Provide creative conceptualization support and implementation of business projects

Oversee the Marketing Function

• Lead the development of internal and external marketing strategies to take the organisation to the next level of growth (Lead Generation, Communication, Social Media, Digital Marketing, Events, Sponsorship)
• Lead all aspects of RMA’s marketing initiatives, including consumer marketing, go-to-market, insights, digital and performance, brand strategy and building
• Provide a strategic vision and ensure robust, integrated, and flawless execution
• Oversee the execution of market and customer research to develop value propositions

Strategically Position the RMA Brand Internally and Externally

• Create a brand of significance for RMA by increasing brand awareness to generate new business and strengthen brand equity through stakeholder management
• Ensure brand guidelines are adhered to in all marketing activities across the company
• Direct Corporate Identity and adherence of brand guidelines
• Oversee overall creative designs (branding, user interface, web design, DTP and print media)
• Review and interpret design briefs

Oversee the Development and Implementation of an Effective Communication Strategy (both internal and external – stakeholder relationship management)

• Lead the development of an effective communications strategy that includes both internal and external stakeholder relationship management
• Develop and execute the stakeholder relationship strategy in collaboration with the Corporate Stakeholder Affairs and Transformation team
• Implement the communication strategy
• Maintain RMAs communication platforms
• Continuously monitor public relations and media

Reporting on progress

• Use appropriate templates and channels to report task progress on a weekly and monthly basis
• Adhere to deadlines and ensure accuracy and quality of outputs

Staff Management

• Staff performance monitoring, coaching and development
• Recruitment and selection of new members of the marketing team
• Ensuring staffing levels are maintained in order to complete all aspects of the company’s marketing strategy

Requirements

WHAT WILL YOU BRING TO THE TABLE?

• Knowledge of business policies, processes and procedures, and legal compliance
• More than 8 – 10 years in marketing and communications management operating in a similar industry
• Experience in managing budgets
• Understanding of different areas of the RMA business
• Bachelor’s degree in Marketing (or equivalent e.g. Public Relations)
• MBA is advantageous
• Knowledge of best practices across Marketing and Communication capabilities
• Solid knowledge of digital marketing
• Experience in running innovative and successful marketing and publicity campaigns
• Strong working knowledge of brand management principles
• Data analytics experience
• A strong understanding of the distribution channels for the industry
• Proven results-driven marketing strategies (e.g. increasing sales, enhancing brand image, etc.)
• Ability to establish budget requirements and perform cost-benefit analysis of tactics proposed, to meet strategic objectives for the business
• Financial Services, Insurance or Medical Aid experience