Head of Marketing at Belgotex Floors

Purpose

• The Head of Marketing is accountable for leading Belgotex’s marketing strategy to strengthen brand equity, accelerate profitable growth, increase customer demand and support the achievement of commercial objectives across priority market segments.
• The role translates business strategy into integrated brand, product, digital, trade, channel and customer engagement plans that grow market share, improve customer experience, support sales effectiveness and position Belgotex as a trusted, innovative and commercially relevant flooring solutions brand.

Responsibilities 

• Develop and implement an integrated marketing strategy aligned with Belgotex’s business, brand, sales and growth objectives.
• Lead brand positioning, messaging and customer value propositions across relevant markets and channels.
• Drive campaigns and initiatives that generate qualified leads, strengthen sales pipeline and support conversion.
• Partner with Sales and Commercial teams to align marketing activity with customer priorities, product launches and growth opportunities.
• Lead product marketing, launch planning, product storytelling, category messaging and value-proposition development.
• Use customer insights, competitor intelligence, market research and campaign analytics to guide marketing and commercial decisions.
• Lead digital marketing across website, search, social media, email, marketing automation and CRM-enabled activities.
• Improve digital and physical customer journeys, including showrooms, trade events, sample requests and customer communications.
• Manage marketing budgets, agency partnerships, campaign governance, the marketing calendar and return-on-investment reviews.
• Lead, coach and develop the Marketing team.
• Build capability across brand, digital, analytics, product marketing, content, customer experience and campaign management.
• Collaborate closely with Sales, Product, Design, R&D, Manufacturing, Supply Chain, Finance, Customer Services and other relevant business teams.

Requirements

• A relevant degree in Marketing, Business Management, Commercial Management, Communications or a related field.
• 8 to 12 years’ progressive marketing experience.
• At least 5 years’ experience in a senior marketing leadership role with people-management accountability.
• Strong knowledge of brand strategy, product marketing, digital marketing, campaign management and customer insight.
• Experience across marketing analytics, CRM, trade marketing, agency management, budget control and commercial performance reporting.
• Proficiency in Microsoft 365, CRM platforms, marketing automation tools, website analytics, social-media platforms, reporting dashboards and project-management tools.
• The ability to travel to customers, trade partners, showrooms, branches, events and market activations as required.
• Experience within manufacturing, building materials, interiors, design, FMCG, retail, B2B, specification-led sales, construction, flooring or related commercial environments would be advantageous. A relevant postgraduate qualification or professional certification would also be advantageous.

Competencies: Individual Contributor

• Valuing Differences - Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; seeks out and uses unique abilities, insights, and ideas from diverse individuals.
• Work standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
• Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
• Planning and Organising - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
• Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application