Head of Programmatic: BLOne at Blue Label Telecoms

Job Purpose

• Leads the creation and enhancement of the brand image, the programming and implementation of campaigns, and the coordination of promotion and advertising activities

Responsibilities

Business Development

• Proactively, consistently and on an ongoing basis, source new clients
• Interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
• Negotiate for flexibility taking into account both the client's wishes and the winwin outcome
• Uphold the premium brand status of the BLM brands and negotiate to upsell when an opportunity is identified
• Achieve sales targets set by the executive team

Campaign Development

• Ensure that client campaigns are delivered as agreed by working interdepartmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
• Plan, coordinate, and supervise activities relating to major campaigns

Brand Positioning

• To enhance and maintain an in-depth knowledge of mediums that we represent, as well as how brands measure up against competitors
• To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
• To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
• Embrace social media and digital innovations and understand how they integrate with media and marketing
• Build rapport and show case the BLM brands by entertaining clients as and when required

Stakeholder Engagement

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions
• Be readily available and promptly reply to calls/ messages whether inside or outside of office hours from internal and external stakeholders

Customer Service

• Manage a medium-sized customer service area or several customer service sections, with guidance from senior colleagues
• Solve complex issues in order to meet customer service standards
• Ensure the accurate management of the clients’ inteland pipeline to the business
• Resolve complaints and queries effectively and to do so as far as possible without referral to CEO and with minimum conflict

Data Collection and Analysis

• Use data from a wide range of sources to analyze key themes and identify possible impacts on the business

Inventory

• Manage and recommend improvements to the delivery of a major part of the organization's inventory control program to identify any issues and solve problems

Leadership and Direction

• Communicate the actions needed to implement the function's strategy and business plan within the team
• Explain the relationship to the broader organization's mission, vision and values, motivate people to commit to these and to doing extraordinary things to achieve local business goals

Requirements
Behavioural Competencies

• Strategic Mindset
• Business Insight
• Balances Stakeholders
• Drives Results
• Persuades
• Collaborates
• Communicates Effectively
• Manages Complexity
• Decision Quality
• Optimizes Work Processes
• Ensures Accountability
• Builds Networks
• Cultivates Innovation

Skills

• Planning and Organizing
• Strategic Planning
• Assessment
• Data Collection and Analysis
• Verbal Communication
• Customer and Market Analysis
• Negotiation
• Inventory Management
• Adaptive Mindset
• Computer Skills
• Sales and Marketing
• Account/Client Management
• Commercial Acumen

Education

• Matric
• A bachelor's degree in Marketing, Communications, Advertising, or a Business Management related subject

Experience

• Minimum 5 years' experience in a similar role
• 2-3 Years Experience of supervising and directing people and other resources