Head of Strategy at TLC Marketing Worldwide

About the job
Background

• TLC Marketing Worldwide is a global marketing agency. We are a unique fusion of experienced marketeers and innovative deal makers whose skills combine to create, manage and deliver marketing & incentives campaigns to help our clients achieve their business goals.
• TLC Marketing is evolving its strategic and creative capacity at local market level in order to a) sell more efficiently; b) sell more services to clients.

Role Description

To raise the profile of Strategic Planning across TLC South Africa & UAE, concentrating on the core areas of:

information gathering (do we have enough to go on?)

• insight generation
• creative briefing
• creative liaison throughout process (is it on strategy? Can I defend it against capricious opinion?)
• digital integration – does it chime with the client’s Social strategy?
• proposal writing
• evaluation

Core Deliverables

• Establish a culture of research-led consumer insight that informs a directional creative brief (already underway)
• Establish a culture of evaluation: guide clients on what to measure, ensure it gets measured (already underway)
• Establish best practice process throughout the MARKET business, from client brief to pitch / presentation
• Create the tools (briefs, templates, examples) that make this easy
• Lead the education/training of TLC staff that allow it to take root
• Specialist in building client proposals

Experience & Attitudes

A Strategic Planner is the bridge between three Cs - Client, Consumer and Creative. As such he or she needs excellent people skills, sound business judgment and immediately credible experience.

Essential Experience

• Has worked in research, planning or similar in the world of integrated marketing / SP in a client-facing role for at least two successful years. Understands brands and their needs! A specialist in building proposals.

Essential Character Traits

• Curious about everything – especially people and brands
• Active in all media, hungry for new things, excited about living
• Doesn’t trust assumptions
• Develops hunches, follows them, proves them
• Commercially astute
• Pragmatic & adaptable
• Not precious
• Can take an active role in helping win business

Full job description upon application for the role.