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  • Posted: Jun 8, 2021
    Deadline: Not specified
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  • TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone. We are a specialist marketing agency helping global brands influence consumer choice at the moment of decision - by providing on-brand rewards to every person who engages with the promotion. We deliver these rewards at a fraction of the ...
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    Head of Strategy

    About the job
    Background

    • TLC Marketing Worldwide is a global marketing agency. We are a unique fusion of experienced marketeers and innovative deal makers whose skills combine to create, manage and deliver marketing & incentives campaigns to help our clients achieve their business goals.
    • TLC Marketing is evolving its strategic and creative capacity at local market level in order to a) sell more efficiently; b) sell more services to clients.

    Role Description

    To raise the profile of Strategic Planning across TLC South Africa & UAE, concentrating on the core areas of:

    information gathering (do we have enough to go on?)

    • insight generation
    • creative briefing
    • creative liaison throughout process (is it on strategy? Can I defend it against capricious opinion?)
    • digital integration – does it chime with the client’s Social strategy?
    • proposal writing
    • evaluation

    Core Deliverables

    • Establish a culture of research-led consumer insight that informs a directional creative brief (already underway)
    • Establish a culture of evaluation: guide clients on what to measure, ensure it gets measured (already underway)
    • Establish best practice process throughout the MARKET business, from client brief to pitch / presentation
    • Create the tools (briefs, templates, examples) that make this easy
    • Lead the education/training of TLC staff that allow it to take root
    • Specialist in building client proposals

    Experience & Attitudes

    A Strategic Planner is the bridge between three Cs - Client, Consumer and Creative. As such he or she needs excellent people skills, sound business judgment and immediately credible experience.

    Essential Experience

    • Has worked in research, planning or similar in the world of integrated marketing / SP in a client-facing role for at least two successful years. Understands brands and their needs! A specialist in building proposals.

    Essential Character Traits

    • Curious about everything – especially people and brands
    • Active in all media, hungry for new things, excited about living
    • Doesn’t trust assumptions
    • Develops hunches, follows them, proves them
    • Commercially astute
    • Pragmatic & adaptable
    • Not precious
    • Can take an active role in helping win business

    Full job description upon application for the role.

    Method of Application

    Interested and qualified? Go to TLC Marketing Worldwide on www.linkedin.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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