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  • Posted: Jun 25, 2025
    Deadline: Jul 4, 2025
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  • The first Woolworths store opened its doors to the public in Cape Town in October 1931. And it was founder Max Sonnenberg who captured the public’s imagination with dynamic store policies that set Woolworths apart from its competitors. Three years later, a second branch opened in Durban, with another two in Port Elizabeth and Johannesburg a year later. And...
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    Head: Wcellar Execution Excellence

    Introduction

    • If you have the capability and experience in establishing an operational framework necessary for the successful execution of the WCellar strategy and, in collaboration with ROG, the passion to drive and oversee its seamless implementation, we want to hear from you!
    • This role includes the responsibility of ensuring best-in-class execution across all aspects of trade, staffing, service, and customer experience, to optimize selling opportunities to deliver sustainable profit growth.

    Job description

    • To manage and execute our Product Strategy
    • To manage and execute our WCellar Format Strategy, providing strategic oversight to drive P&L growth through effective strategy execution. This role requires strong cross-functional collaboration to ensure seamless execution of the WCellar Strategy.
    • Overseeing the execution and performance of WCellar Standalones and alcoves (Top 50 alcoves as priority) jointly with ROG
    • Responsible for building pipeline jointly with RED and launching new stores
    • Enhancing the in-store experience (customer experience strategy, training, etc) through leveraging suppliers
    • Stock Management with our DC's and stores
    • Compliance Management
    • Space, Productivity and Equipment Management 
    • Maintaining and enhancing our Store Image
    • In-season Trading – delivering and executing our sales strategy
    • Budgeting and Expense Management
    • Expenses & Operational cost management
    • Staffing (to meet store viabilities) and commissions costs
    • Understand P&L (BPI) for each store
    • Understand the CAPEX cycle and inputs required
    • People - Collaborate with ROG HR in managing our staffing model
    • Team leadership
    • Managing projects

    Minimum requirements

    • 8 -10 years previous industry experience - a significant portion of which was spent at management level
    • Minimum 4-year business degree / post-grad qualification / MBA would be a strong recommendation
    • Demonstrated ability (8 years ) in sales, trade marketing or distribution
    • Retail / FMCG experience required, preferably within the Liquor Industry
    • Experience in Sales and Distribution in FMCG Liquor
    • Familiarity with diverse business functions such as Marketing, Finance, Supply Chain etc.
    • Sound knowledge of corporate governance and general management best practices
    • An entrepreneurial mindset with outstanding organizational and leadership skills
    • Analytical abilities and problem-solving skills
    • Excellent communication skills
    • Ability to travel nationally

    Apply by: 3 July 2025

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Woolworths on careers.woolworths.co.za to apply

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