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  • Posted: May 27, 2022
    Deadline: Not specified
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    Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilfu...
    Read more about this company

     

    Health Marketing Manager

    What will you do?
    To develop and implement marketing and communications strategies to support the growth of the Sanlam Health Business across Retail and Corporate markets.  This role provides support to the Sanlam health product specialists and distribution channels through understanding the Sanlam health market and client needs; developing suitable messaging and marketing materials; and working across a wide array of internal and partner stakeholders to ensure alignment of messages, brands and campaign outcomes

    Key Responsibilities
    Marketing and Communications Strategy development and implementation

    • Develop the integrated Retail and Corporate Health Marketing and Communications strategy across all key internal and external channels including Retail and Corporate clients and brokers as well as Sanlam advisors.
    • Ensure the marketing communication mix across traditional and digital channels is optimized across client segments to achieve strategic objectives.
    • Manage implementation of strategies, leveraging internal and external partners/agencies and resources where necessary.

    Content development and management

    • Develop marketing and communications content to support the Health Marketing and Communications plan, including sales support material and brochureware
    • Analyse and segment databases to ensure internal and outbound marketing communications are precisely targeted and highly personalised where required 
    • Liaise with agencies and internal support specialists within Sanlam’s brand, marketing, communications to package content in line with existing Sanlam CI and brand messages
    • Liaise with Sanlam intermediary and client support specialists to enable effective targeting and distribution of communications across Retail and Corporate audiences

    Campaign and Event Management

    • Plan and develop lead generation and promotional campaigns in conjunction with key partners to promote specific sales objectives within Health
    • Oversee delivery of campaigns within relevant timeframes
    • Track and report on campaign outcomes against key objectives
    • Organise key broker and client events

    Website and Digital Ecosystem Oversight

    • Curate health content on Sanlam websites, client portals, advisor portals
    • Work closely with Sanlam CX team and Afrocentric partners to provide ongoing input into the Health client and user experiences within the digital ecosystems created by both parties
    • Align experiences with broader health messaging and ensure continuity in overall experience of a Health client moving between ecosystems

    Reporting

    • Report against marketing and communication strategic objectives, campaign targets, and key reach/influence/client indicators

    Stakeholder Relationship management

    • Relationship building and management within the Sanlam Group (specifically the Sanlam Corporate Wellness Owner, Head of Retail Health, Sanlam Retail and Corporate Marketing and CX teams and SanlamConnect Intermediary and Client Engagement);  
    • Sanlam’s Afrocentric partners (specifically Afrocentric Corporate Solutions, Afrocentric Distribution Services and the marketing teams supporting the partner medical schemes); 
    • Various marketing agencies and service providers supporting delivery

    Market, Product & Competitor Knowledge

    • Have / maintain a good understanding of the Health CVP and product suites within Sanlam Retail and Corporate environment and develop / maintain a broad understanding of complementary products / services within the Sanlam Group.
    • Have / maintain an in-depth knowledge of marketing and communications trends and approaches in the market
    • Remain aware of competitors in the market, providing ongoing input on how best to differentiate and position Sanlam Health’s Retail and Corporate offerings

    Qualification and Experience

    • Relevant tertiary marketing/sales/communications qualification
    • At least 8 years’ experience in a Marketing/Communications role
    • At least 7 years previous experience in marketing Medical Schemes and other Health/Wellness solutions 
    • Exposure to and familiarity with the Corporate health and employee benefits industry

    Knowledge and Skills

    • Excellent ability to develop marketing and communications strategies and delivery management of these strategies
    • Strong foundation in the principles of brand marketing
    • Digital and social media marketing proficiency
    • Campaign strategy, planning and execution management
    • Excellent writing skills and communication content delivery across digital and traditional channels
    • Strong internal and external stakeholder communication and relationship building skills
    • Comfort with competitor analysis, data analysis, client profiling and segmentation
    • General knowledge of Health & Wellness products & regulatory environment

    Core Competencies

    • Cultivates Innovation by creating new and better ways for the organisation to be successful.
    • Client Focus - Building strong customer relationships and delivering customer-centric solutions.
    • Drives Results - Consistently achieving results, even under tough circumstances.
    • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
    • Resilience - Rebounding from setbacks and adversity when facing difficult situations.

    Behavioural Competencies

    • Professional profile
    • Excellent writing skills
    • Effective time management skills
    • Self-motivated with a strong focus on delivery
    • Conceptual thinking skills 
    • Must be able to work under pressure, individually or as member or a team

    Method of Application

    Interested and qualified? Go to Sanlam Group on careers.sanlamcloud.co.za to apply

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