HubSpot: Marketing Automation and Analytics Specialist at EyeCarePro

About the job

• EyeCarePro is seeking a data-driven Marketing Operations Specialist with 3-5 years of experience to own and optimize our marketing technology stack, SEO strategy, and conversion rate optimization (CRO) initiatives. This fully remote role requires strong cross-functional collaboration with the marketing, sales, and operations teams. If you are highly analytical, tech-savvy, and passionate about driving demand through mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives, we'd love to hear from you!

Key Responsibilities:
Marketing Technology & Automation:

• Own and optimize our marketing tech stack, including HubSpot CRM, email automation, and lead nurturing systems.
• Develop and execute strategies to improve marketing efficiency and lead conversion rates.
• Identify opportunities to enhance automation and workflow improvements within HubSpot and other tools.

SEO & Conversion Rate Optimization (CRO):

• Collaborate with our marketing agency to implement SEO strategies that increase organic visibility for MOFU and BOFU content.
• Track keyword performance and search rankings to refine optimization strategies.
• Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.

Campaign Performance & Analytics:

• Track, analyze, and report on marketing campaign performance for MOFU/BOFU lead generation.
• Develop dashboards in HubSpot to provide real-time visibility into marketing efforts.
• Measure the ROI of marketing initiatives, including lead nurturing programs and technology investments.

Sales Collaboration:

• Partner with the sales team to enhance lead handoff processes and improve lead quality.
• Gather sales feedback to refine marketing strategies and optimize customer journey touchpoints.

Innovation & Continuous Improvement:

• Stay up to date on best practices and emerging marketing technologies to drive lead generation conversion and efficiency.
• Recommend and implement new tools or processes to optimize performance.

Qualifications & Skills:

• 3-5 years of experience in digital marketing, growth marketing, or demand generation.
• Strong expertise in HubSpot CRM, email automation, and ideally SEO tools like SEMrush, Ahrefs, or Google Search Console.
• Experience with CRO strategies, including A/B testing, UX optimization, and form enhancements.
• Proficiency in campaign analytics, KPI tracking, and ROI measurement.
• Strong analytical mindset with the ability to interpret data and make strategic recommendations.
• Excellent communication and collaboration skills to work cross-functionally.
• Self-starter with a passion for continuous improvement and innovation.