Influencer Content Manager at Dentsu

Key responsibilities:

Campaign Development & Execution

• Define and implement campaign vetting criteria, curate lookbooks with minimal oversight, and present foundational campaign ideas to clients.
• Develop targeted channel recommendations tailored to each client’s goals and audience.
• Conceptualize influencer-driven ideas grounded in insights, creative strategy, and data (audience demographics, cultural trends, etc.) to secure client buy-in.
• Brainstorm and create innovative ways to cut through digital noise, maximizing the impact of campaigns and engaging key bloggers and online influencers.
• Proactively optimize ongoing campaigns and forecast potential issues, communicating any concerns to the manager for swift resolution.
• Ensure all strategies are creative, effective, and measurable, with clearly defined KPIs.
• Take the lead in executing and managing influencer marketing campaigns from ideation to completion, ensuring quality and alignment with objectives.

Collaboration & Reporting

• Collaborate with internal stakeholders to define KPIs and build comprehensive reports, summarizing campaign performance and results.
• Develop and present campaign results with some oversight, highlighting key insights and recommendations for future campaigns.
• Identify and respond to emerging risks and opportunities, providing strategic guidance as needed.
• Contribute to the development of campaign-related award entries, including drafting scripts and content.

Creative & Content Strategy

• Oversee content quality across all stages, ensuring alignment with brand guidelines and campaign objectives.
• Provide constructive feedback on creative briefs, influencer content, and collaboration processes to enhance overall campaign performance.
• Identify potential opportunities for content creation and strategy expansion for clients, proactively suggesting ideas in collaboration with senior team members.

Content Review & Copy Editing Responsibilities

• Review influencer-generated content for accuracy, ensuring it is free from spelling, grammar, punctuation, and syntax errors.
• Ensure the content maintains the correct tone, voice, and structure as per the campaign brief, brand guidelines, and creative direction.
• Guarantee that all influencer content aligns with the campaign brief and meets the required standards for both text and creative submissions.
• Ensure all content is consistent with the brand’s guidelines and expectations outlined in the playbook.
• Provide copywriting support for various brands across multiple social channels, ensuring content resonates with the target audience.

Required Skills & Experience

• Proven experience in influencer marketing, content strategy, or a related field.
• Strong creative thinker with a data-driven approach to campaign development and optimization.
• In-depth understanding of social media channels and influencer networks.
• Ability to work collaboratively with internal teams and external clients.
• Strong copywriting, editing, and content review skills, with attention to detail.
• Excellent communication and presentation skills, with the ability to sell creative ideas to clients.
• Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.

Preferred Skills

• Experience with influencer marketing tools and platforms.
• Familiarity with digital analytics and campaign reporting.
• Knowledge of emerging trends in social media and digital marketing.