Intern: Marketing Intelligence & Planning at eMedia Investments

Description

• The Intern is required to support the forecasting & planning of schedules and packages for television.

Planning

• The Intern will deliver the following during the internship:
• Accurate planning of spot plans on Transmit with a 24hr turnaround time.
• Accurately planning tracks and providing updates on all CPP/ROS deals weekly.
• Evaluating, comparing and providing target market alternatives to clients on a daily basis.
• Evaluating and analysing overnight ratings with the specific objectives and accurately forecast future audience ratings on a daily basis.
• Providing accurate post campaigns, analyses for clients and offering accurate feedback on performance on a daily basis with a 24hr turnaround time.
• Timeously providing the Marketing Intelligence team with information regarding CPP deals, needed for negotiations and reviews, when required.

Marketing Intelligence

The Intern will deliver the following during the internship:  

• Understanding research and analysing data using specialist industry resources.
• Receiving, understanding, analysing and assisting with making industry research available to relevant sales staff and presenting findings to relevant stakeholders.
• Evaluating the effectiveness of campaigns in order to inform future campaigns.
• Monitoring, tracking and analysing all competitor activity.
• Identifying target audience/s and analysing their characteristics, behaviour and media habits.

Workflow Amendments

• The Intern will deliver the following during the internship: 
• Designing more efficient workflow for the team to operate with.
• Ensuring that the tracking sheets are updated daily.

Requirements

Qualifications

• National Diploma in Applicable area of study