Internal Communications Lead at FNB South Africa

Job Description
Hello Future Internal Communications Lead

• Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.
• As part of our team in FNB Retail Marketing, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Summary of the role:

• Managing and coordinating communication efforts within the personal segment
• Managing the dissemination of marketing campaigns into the internal system before external launch in an engaging and exciting way
• Support for CVP, product , sales messaging
• Marketing function comms

Key Responsibilities:
CEO Office Communications and Events:

• Manage and coordinate all internal communications related to the CEO's office, including emails, memos, announcements, and newsletters.
• Assist in preparing speeches, presentations, and other communication materials for the CEO.
• Organize and oversee internal events, town halls, and meetings involving the CEO, ensuring effective communication and engagement with staff.

Internal Staff Engagement Campaigns:

• Develop and implement internal staff engagement campaigns to foster a positive and inclusive work environment.
• Create engaging content, such as newsletters, intranet articles, and videos, to promote internal initiatives, achievements, and employee recognition.
• Collaborate with various departments to gather information and ensure consistent messaging and branding in all internal communications.

Socializing Marketing Campaigns into the Internal System:

• Work closely with the marketing team to understand upcoming marketing campaigns and their objectives.
• Coordinate with relevant stakeholders to gather necessary information and assets for internal communication purposes.
• Strategically plan and execute the dissemination of marketing campaign information within the internal system, ensuring employees are well-informed before external launch.

Personal Segment Marketing Team Communication

• Head of Marketing comms plans
• Monthly marketing round up
• Quarterly Marketing newsletter
• CVP/ Product / Service messaging inputs
• crafting compelling and persuasive benefit messaging that effectively communicates the value of the product to customers.
• Help translate technical features into customer-centric language, highlighting the specific benefits and outcomes with a customer- centric lens
• Feedback and Iteration: As the product marketing  teams develop CVPs provide valuable feedback and suggestions for improvement; review and refine the messaging to ensure it effectively communicates the product's value proposition and resonates with the intended audience.
• Developing key messages, selling points for structured guided sales conversations that address specific challenges and position products / services as solutions (working closely with channel enablement team)
• Volunteering / CSI & innovation