Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-...
Coordinates internal and external stakeholders across local markets, clients and media auditors to ensure the buying commitments are accurately tracked, monitored and reported
Collects data from specific markets using the agreed methodology (client specific) to quantify, measure, calibrate price performance compared to historical price benchmarks – across all media types
Ensure normalisation of benchmarks to maintain as high levels of measurability as possible within the reports
Prepares and verifies results and supporting commentary for audits
Develop relationships with media auditors
Manages any external validation (by media auditors or the like) in conjunction with the Investment Director
Supports local markets in understanding of the associated permissible methodologies / normalisations
Understand media industry insights whilst compiling, analysing and interpreting information from various research sources to create and lead reports for internal and external stakeholders across all mediums
Keeps a pulse on leading media, emerging channels and cultural trends and movements
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