Junior Paid Specialist at Hollywoodbets

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• A minimum of 1 – 2 years’ experience in PPC.

A Bonus To Have:

• Bachelor’s degree/diploma in Marketing, Business, Communications, or a related field.

What You’ll Do For The Brand:

• Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
• Reporting and Analysis: Monitor campaign performance metrics such as CPA, ROI, CTR, and conversion rates. Prepare weekly and monthly reports to analyze results and suggest improvements.
• Ad Creative Support: Collaborate with the design team to produce engaging and compliant ad creatives. Test ad variations to optimize performance.
• Audience Targeting: Assist in developing and refining audience segments for retargeting and acquisition. Leverage first party and third-party data to enhance audience targeting.
• Monitor bids to achieve performance goals while maximizing budget efficiency.
• Compliance Adherence: Ensure all ad creatives and campaigns adhere to local gambling regulations and advertising standards for each target market.
• Market Research: Stay updated on industry trends, competitor campaigns, and new features within advertising platforms to bring fresh ideas to the team.
• Budget Monitoring: Track campaign budgets and provide recommendations for reallocation to maximize reach and effectiveness.
• Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
• Develop compelling and targeted ad copy that aligns with campaign goals.
• Ensure proper tracking and implement analytics to measure and report on campaign performance.
• Regularly monitor and adjust keyword lists to optimize for performance and relevance.
• Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
• Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
• Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
• Develop compelling and targeted ad copy that aligns with campaign goals.
• Ensure proper tracking and implement analytics to measure and report on campaign performance.
• Regularly monitor and adjust keyword lists to optimize performance and relevance.
• Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
• Analyze campaign performance data using analytics tools.
• Provide insights and recommendations based on performance metrics.
• Generate regular reports to update stakeholders on key performance indicators (KPIs).
• Stay informed about industry trends, changes in search algorithms, and competitor activities.
• Adjust strategies based on market changes and maintain a competitive edge.
• Efficiently manage campaign budgets and allocate resources based on performance and priorities. Communicate effectively to align paid search efforts with overall marketing strategies.
• Collaborate with external agencies or vendors when necessary.
• Stay updated on industry best practices, tools, and trends.
• Recommend and implement new strategies and technologies to enhance campaign performance.
• Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
• Plan and execute A/B tests to optimize various elements of campaigns.
• Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
• Ensure compliance with advertising policies and guidelines on different platforms.
• Perform regular quality checks to ensure accurate campaign setup and tracking.

What You’ll Bring To The Team:

• Demonstrate the ability to collate and report on information.
• Demonstrate digital marketing skills.
• Demonstrate the ability to constantly deliver the required business results.
• Demonstrate the ability to obtain/receive information to expand business.
• Demonstrate the ability to manage projects.