Junior Solutions Architect - Salesforce Marketing Cloud at Cape Union Mart

Key Duties

• To build and execute Operational Marketing journeys including but not limited to Email & SMS journeys + audiences for social media.
• Test journeys and content before execution.
• End-to-end management of personalized multi-channel campaigns from build phase to testing phase to execution.
• Technical support to work on Salesforce Marketing Cloud to support our marketing team and to collaborate with external Salesforce partner.
• Maintain updates to complex journeys handed over by Salesforce partner.
• Drive optimization for internal teams processes and application of system best practices.
• Documentation: compile and maintain documentation of journeys and processes
• Monitor data integrity in the application and work closely with the data team to troubleshoot discrepancies.
• Troubleshoot issues with daily automations, data complexities, including those identified during campaign build & test phases.
• Day-to-day monitoring of automated campaigns.
• To support teams with maintenance of dynamic & personalized content using (AMPScript & HTML/CSS may be required)
• In-house support to work closely with external Salesforce partner.

Requirements

Knowledge & Experience

• 2+ years’ experience in building complex and automated journeys on Salesforce Marketing Cloud with proven experience building omni-channel campaigns on Salesforce Journey Builder and Salesforce Content Builder
• 2+ years’ experience in a Marketing environment or in a similar role
• Sound knowledge and experience with using SQL.
• Technical skills in HTML and AMPScript will be advantageous.
• 2+ years of segmentation experience, specifically in a retail environment
• Matric and Relevant tertiary qualification in and or skills training
• Good understanding of customer data, customer journey building, campaign measurement and overall campaign performance insights & analytics
• A good understanding of basic CRM lifecycle management principles
• Experience in performance tracking across channels to measure the full effectiveness of omnichannel campaigns will be beneficial.
• Previous retail, loyalty, and rewards experience in a similar role beneficial
• Experience with Multichannel Marketing Deployment Platforms advantageous – specifically the concepts of journeys and complex workflows. 

Competencies

• Goal oriented and self-motivated – must be able to work independently with minimal supervision.
• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment.
• Ability to conceptualise technical outcomes for business requirements & problems.
• Ability to work and build relationships cross-functionally.
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
• ‘Can do’ positive attitude – eager to grow, learn and develop your skills.
• Decisive, structured and organised, with a keen eye for detail
• Fast learner with a strong aptitude for systems and customer data
• Passionate about social media, digital content, eCommerce and retail