Key Account Manager at Kelly

Purpose:

• The Fibre Direct Sales Representative is responsible for promoting and selling Fixed products, including Fibre and Fixed Wireless Access (FWA). The role involves actively engaging with potential customers in designated territories (areas of opportunities identified) to drive market penetration, increase customer adoption, and achieve sales growth targets. Recruitment is required from the region to ensure strong local representation and market understanding.

Key Responsibilities: (Work alongside Regional Teams)

Sales and Market Penetration:

• Identify and engage potential customers in targeted areas to promote Fixed products (Fibre, FWA).
• Conduct door-to-door sales, community activations, and on-the-ground campaigns to showcase product benefits.
• Ensure clear demarcation between Direct Sales Teams and Business Partners Foot Soldiers to avoid any overlap
• Achieve or exceed monthly sales quotas for Fixed products.

Customer Acquisition:

• Educate customers on the benefits of high-speed Fixed connectivity for personal use.
• Accurately complete sales application forms and obtain the necessary customer documentation.
• Ensure a smooth onboarding process with clear communication and timelines, covering the entire sales cycle.

Relationship Management:

• Build and maintain strong relationships with customers and provide ongoing support to improve adoption of Fixed products. (Creating a presence in the areas allocated for sales)
• Act as the point of contact for initial customer queries, installation updates, and troubleshooting guidance. (supported by regional teams and head office)
• Collaborate with the specialist to leverage any additional events happening in the area.

Territory Coverage:

• Maximise customer reach in identified priority zones with high potential for Fixed product adoption.
• Provide daily / weekly market insights, including feedback on competitor Fixed products, pricing, and customer preferences. (check-in)

Feedback and Reporting:

 MonthlyWeeklyDaily 

• Approved order Sales achieved
• SB analysis on coverage and area insights
• BS analysis on coverage and area insights
• Retail stores analysis
• Training Report for the stores
• Attend team meetings to provide feedback on day-to-day activities.
• Prepare weekly report for management highlighting
• sales activations,
• promotions,
• leaflet drops,
• training done,
• leads and approved orders
• Competitor activity
• Issues to consider (Field and in stores)

Store

• Schedule and attend store training meetings
• Communicate with CS regarding issues relating to their stores
• Check for Marketing point of sale while in stores
• Share product and services updates from H/O with stores
• Share best practice on selling FTTH products

Sales

• Setup sales activations
• Leaflet drops and marketing initiatives to enable sales.
• Attend training when required
• Being in stores for 3–4 days per week, with one day allocated for his weekly activations

Key Performance Indicators

Percentage of sales targets achieved (monthly/quarterly). Territory Coverage and Engagement:

• Number of customer interactions per day/week in assigned areas.
• Number of homes reached or engaged through door-to-door campaigns (MDU)
• Daily – 40 Interactions with potential clients
• Daily – 15 Leads to be obtained (Clear interest and customer information obtained to follow up)
• Daily – 1 Completed and submitted application

Sales Performance:

• Number of Fixed product sales (e.g., Fibre or FWA activations) achieved per day/week/month.
• Ratio of leads generated to successful activations | Connections
• Percentage of error-free applications submitted (Park Buckets Management)
• Developing suitable solutions for the needs of our customers.
• Achieve monthly Sales targets
• Reporting weekly/monthly