L'Oréal SA_ Education Manager ( L'Oréal Professional) at L'Oréal

Key Job Accountabilities

Omni-Channel Education & Training:

• Deliver Engaging Training Programs: Conduct dynamic training sessions for salon professionals, both in-person and online, covering product knowledge, application techniques, latest trends, and brand identity for [Brand Name(s)].
• Drive Sales through Education: Empower stylists with the knowledge and skills to confidently recommend and retail L'Oréal products, directly contributing to sales growth in their salons.
• Tailored Learning Experiences: Provide personalized coaching and follow-up support to salon partners, adapting training content to meet their specific business needs.
• Champion New Product Launches: Excite and educate salon partners on new product launches and innovations, maximizing adoption and retail success.
• Become a Trusted Advisor: Cultivate strong relationships with salon owners and stylists, becoming a go-to resource for product and industry expertise.

RETAIL EDUCATION 

• RETAIL EDUCATION ROADMAP Defines and deploys the retail education action plan based on key education KPIs and provides strategic recommendations to drive retail sell out
• RETAIL EDUCATION EXCELLENCE - Collaborates with customers’ teams to guarantee the customization & implementation of training courses, taking their needs into account- Creates Retail Education contents if not provided by DMI or Global team already
• Manages the budget of retail education (trips, gifts …) and training tools - Reacts to business opportunities and challenges to maximize sales opportunities while keeping brand identity
• Retail COLLABORATION: Ensures the best 360º strategy for the retailer - Leverages divisional, brand cooperation to improve the efficiency of retail education expertise.

DIGITAL ECOSYSTEM ANIMATION:

• Perfect execution of Global & local education coordinating the different touch points of the online eco-system in line with brands equity
• Designs & deploys the education social media strategy
• Manages the local ACCESS account, defines & coordinates the best ACCESS UX to boost activation, frequency & completion
• Deploy the CRM strategy to maximize activation, conversion and collect behavioural data B2B, Secures the drive to/from LPS/ACCESS flow

CONTENT MONITORING: With support of the digital team

• Deploys Education content strategy by O+O touch points
• Creates effective education formats & content - Feeds innovation & trends

KEY ACCOUNT AND INDIRECT EDUCATION:

• DEPLOYS EDUCATION STRATEGY - Negotiates the education offer with national / regional structured customers in collaboration with regional managers. 
• Analyses the needs of these customers in order to create an O+O education plan tailored to their needs and strategy, in collaboration with the brands/activation managers.
• Is responsible for training initiatives for national / regional clients
• Spokesperson for structured client education on the Education Committee
• COLLABORATION - Participates in the development of national/ regional clients specific PPD contents with the brands' content managers
• Works in collaboration with the Education Manager

Business Development & Partnership:

• Identify High-Potential Salons: Collaborate with the Regional Sales Manager to identify and onboard new salon partners who align with L'Oréal Professionnel values and growth strategies.
• Develop Strong Salon Partnerships: Nurture existing relationships through consistent communication, tailored training programs, and ongoing support.
• Elevate Salon Standards: Promote and uphold brand image standards within partner salons, ensuring a consistent and premium client experience.
• Stay Ahead of the Curve: Continuously expand knowledge of hairdressing techniques, industry trends, and competitive products to provide cutting-edge education.

TEAM MANAGEMENT

•  Accompanies regional managers in their team management: strategy optimization, planning. 
• Provides ongoing & timely performance & development feedback to each education team member. 
• Ensures development plan of the team

DEPLOYS EDUCATION STRATEGY - On technical & business Skills

• Ensures education is monetized & delivering all targets
• Consolidates academy(ies)& schools management & ensures their profitability

PERFORMANCE 

• Is responsible for the revenues generated by technical & business education
• Manages GTM
• Key indicators: improve education efficiency, more salons educated vs segmentation. 
• Manages performance & implement database management & tracking to quantify & analyse the education sessions carried out by the brands.

Technical/Professional & Personal Competencies Required:

• Passion for Beauty: Genuine enthusiasm for the beauty industry and a desire to share knowledge and expertise.
• Proven Hairdressing Expertise: Strong technical skills and experience as a licensed hairstylist, with a deep understanding of color, cut, styling, and product application.
• Exceptional Communication & Presentation Skills: Ability to deliver engaging and impactful training sessions to diverse audiences, both large and small.
• Strong Business Acumen: Understanding of salon operations, retail sales strategies, and the ability to translate product knowledge into business results.
• Digital Fluency: Comfortable using technology and online platforms for training delivery, communication, and reporting.
• Collaborative Spirit: A team player who thrives in a collaborative environment and can build strong relationships with colleagues and salon partners.

Minimum Experience required and not limited to:

• Managing a team of Educators/ Stylists / Beauty consultants 
• Minimum of 7-10 years’ experience in the professional hair products retail, salon and distribution sector 
• Full technical experience in hairdressing at tertiary level. 
• Existing relationships within the salon, retail, business and distribution segment 
• Fully computer literate in MS Office 
• Digital presence on all social media platforms within the hairdressing sector