L'Oréal SA_ Regional Medical Visit Manager (LBD) at L'Oréal

KEY JOB  ACCOUNTABILITIES

Implements medical field team strategy at regional level and manage a team of medical representatives. 

• Roll out and ensure operational monitoring of the regional medical strategy
• Implement an action plan in line with brand strategy and medical visit strategy.
• Organize events involving health care professionals in conjunction with medical relations. 
• Analyze quantitative and qualitative dash boards: interpreting results, circulating information, implementing corrective action and following up on activity.
• Roll out the dispensing strategy in field
• Monitor and coach medical representatives. 
• Allocate resources while optimizing ROI.
• Ensure synergy with commercial teams to increase sell-out.

Manage and drive the team in line with medical detailing’s strategy of excellence

• Organize, coordinate, manage and motivate the team. 
• Guide professional development monitoring of medical representatives: continuous assessment of scientific, product and regulatory knowledge and proficiency in communication techniques and tools (CRM/CLM platform). 
• Monitor and drive the team’s action plans at area level

Develop local medical relations 

• Identify local KOLs and propose them to Medical Relations Manager
• Monitor professional relations with KOLs and institutional partners. 
• Coordinate organization and participation in congresses

Ensure links and collaboration with headquarter-based teams (marketing, medical relations, sales, digital, etc.) 

• Ensure competitive and environmental monitoring related to medical activity and feed it back up to headquarters.
• Ensure training and respect of both internal and external ethical standards regarding relations with health professionals.

PROFESSIONAL & TECHNICAL COMPETENCIES

MEDICAL DISPENSING SKILLS  

• Targeting and segmentation follow-up. 
• Builds an interactive and customized dialogue with the physician with medical representative
• Treats objections, obtains prescriptions and orders
• Creates and updates the physician’s file.

SCIENTIFIC KNOWLEDGE 

• Knows skin and hair physio-pathologies and the medical environment. 
• Knows our products and competition (formulas and patients benefits).
• Develops one’s local medical network.
• Knows regulatory constraints.

MANAGEMENT SKILLS  

• Daily management of medical representatives
• Insures the roll out at area level of national medical visit strategy

ENTREPRENEURSHIP ON ONE’S TERRITORY 

• Analyses key performance indicators on one’s territory. 
• Implements and adjusts sectoral action plan.
• Interacts with the Sales Rep(s) to build synergies. 
• Develops Rx counter training in the point of sales.

COLLABORATIVE BRAND & TEAM BUILDING 

• Develops competitive intelligence.
• Participates in prospective task forces.