Le Cub - Trainee Campaign Manager (Sandton) at Publicis Groupe

JOB FUNCTIONS

• Follow the processes that is in place to achieve all the below functions
• Achieve the minimum required turn-around time for campaign implementation
• Implement the campaigns within 24 of receiving material from client/creative agency, after the campaign schedule is approved by client
• Work with the digital agency to create and set up any tagging requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date
• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 24 hours of receiving the assets
• Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
• Monitor and manage the budgets on all self-managed platforms (e.g., Facebook, Instagram, Twitter, Google, YouTube, etc) to ensure that campaigns do not over-spend
• Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes
• Complete all relevant digital platform (AdWords, Facebook, DoubleClick, Powerhub, GMP)
• Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns
• Meet all campaign KPI’s or flag potential campaign underperformance to Digital team before campaign end date
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
• Compile and send reports to client weekly unless otherwise stipulated by client. All reporting needs to include the following:
• Recommendations for improvement
• Key insights into the campaign’s performance
• Optimisation recommendations
• Integrate and work closely with Head of Digital AdOps and Brand Teams (Digital and Offline).
• Report to and take direction from Head of Digital AdOps

Qualifications

• Degree or Diploma in Media related studies