Lead: Marketing Communications at Capitec Bank

About the role

The Marketing Communications Lead plays a pivotal role in the achievement of marketing objectives and ensuring effective engagement across all client areas, including internally to Capitec, through:

• Leading the design and successful execution of targeted and performance-oriented campaigns, focused on boosting audience engagement, and utilising effective communication channels.
• Crafting and delivering messages and leading the execution of planned initiatives that connect each internal and external client to Capitec’s Brand Identity, strategy, and objectives (Build the Bank).

What you will bring

• 3-5 years brand marketing experience in a large, complex and client focused organisation
• Cross functional project coordination / Management 
• Excellent creative writing and storytelling ability
• Experience in content development and management.
• Experience in influencer campaign development and management.

Ideally you also have

• A relevant tertiary qualification in Marketing or Communications.
• Ideal experience gained in an FMCG, retail, retail banking or service industry
• Experience in social media strategy development and social media community.

In addition, you should have knowledge of:

• Able to translate business objectives and plans into effective communication strategies
• Detail orientated with knowledge / experience in crafting clear and compelling messages
• Campaign management
• Internal and external communication methods and practices (messaging;  tone etc)
• Digital communication platforms (social media platforms and website)
• Use of ORM and social (internal and external) listening tools
• Social advertising tools
• Influencer marketing
• Current affairs