Lead: Marketing Portfolio at Capitec Bank

About the Role

To deliver against the marketing objectives by delivering the campaign objectives.

• To nurture the current base of clients by understanding their banking behaviour and using campaigns and tactics to deliver entrenched behaviour and additional product usage.
• To create performance-driven campaigns to acquire new clients and launch new products in the market using the appropriate channels of communication.

What You Will Bring

• 5+ years of brand marketing experience in a large, complex, and client-focused organisation
• Experience working preferably in FMCG, retail banking, or services industry
• Cross-functional project coordination/management experience
• A relevant degree in Marketing or Business Management

Knowledge of:

• Principles of brand marketing
• Data analysis, client profiling, and segmentation
• Digital marketing and e-commerce
• Campaign management
• Internal and external communication methods and practices
• Stakeholder and relationship building and management

Ideally, You Also Have:

• Experience gained preferably in an FMCG, retail banking, or services industry
• Cross-functional project coordination/management

What You Will Be Doing

• Developing marketing plans and budgets
• Managing the product’s marketing strategy
• Owning the product’s marketing plan   
• Delivery of marketing campaign objectives.
• Product design channel implementation
• Integrated marketing
• Operational responsibilities