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  • Posted: Jan 18, 2022
    Deadline: Not specified
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    Eliminating the back row in higher education is not just a metaphorits our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional...
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    Lead Product Developer

    What We’re Looking For:

    The Lead Product Developer role exists to lead the development of scalable platforms and products for organic and paid marketing. These products include Paid Landing Pages, HTML Brochures, Portfolio Marketing pages as well as Blogs. All of these being integral to the key Marketing priorities of lowering CPA and CPL.

    With Paid Landing Pages serving as the primary destination of all AdSpend for 2U Short Courses, a major component of the role is to be responsible for safe, accurate and consistent performance in lead creation with further emphasis on incremental performance enhancement via testing and CRO best practices.

    By utilising PHP, JS, HTML, CSS, REACT and Github, the role leads the development and expansion of the WordPress marketing web ecosystem, new feature development, development of testing mechanisms, safe deployment strategy, maintenance as well as ensuring cybersecurity, accessibility and legal compliance.

    Furthermore, the role seeks to enhance operational efficiency and reduce knowledge gaps between teams in marketing. This manifests in the form of research and integration of 3rd party tools onto the systems developed by the team. Examples being Live Chat for customer operations, FullStory for UX, and YOAST for SEO.

    Additionally, the role works in close alignment with other functions - User Interface design, User Experience Analysts, Web Motion Designers and Conversion specialists, to proactively pursue an industry leading front end experience.

    Responsibilities Include, But Are Not Limited To:

    • Utilising modern web technologies like PHP, Javascript, HTML, CSS and Content management systems like WordPress to create and facilitate a scalable, world class, client facing, integrated marketing web ecosystem for all browsers and device types.

    • Ensuring integration into broader business systems via API development and by working in collaboration with teams across the broader business.

    • Maintain and optimise code and marketing systems using version control tools such as Github and NewRelic in order to ensure all systems are operating under ideal circumstances.

    • Research, develop and integrate 3rd party tools like Calendly, Yoast SEO, and others into the marketing ecosystem as well as provide further assistance in setting up and operationalising these into various teams and business processes.

    • Assisting in the setup and implementation of experiments within the Optimizely testing environment, as well as furthering server side testing capabilities via system enhancements.

    • Collaborate with Cybersecurity and System Infrastructure in order to ensure all code created by the team is safe and can be merged into systems without exposing the business to any risk or jeopardising existing systems.

    Things That Should Be In Your Background:

    • Comprehensive knowledge of content management systems.

    • At least 3-4 years experience in a similar engineering/development role.

    • Strong server and client side programming skills including PHP, JS, HTML, CSS.

    • A passion for marketing with a keen eye for user experience-oriented design and development.

    • Certification in digital marketing and a good understanding of consumer behaviour.

    About 2U Inc. (NASDAQ: TWOU)

    2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

    2U Diversity and Inclusion Statement

    2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

    Why It’s Great to Work at 2U

    2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.

    Benefits

    2U Cape Town offers a comprehensive benefits package:

    • 2 complimentary Getsmarter short courses per year

    • Subsidised medical aid with Discovery

    • 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit

    • Employee Assistance Program (EAP)

    • Generous leave policy including time off to volunteer for non-profit organizations

    Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

    2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 

    Method of Application

    Interested and qualified? Go to 2U on boards.greenhouse.io to apply

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