Leads Generation Specialist at Hach

POSITION SUMMARY:

The Leads Generating Specialist will be responsible for proactively driving marketing lead generation and qualification activities and processes to accelerate incremental revenue growth in South Africa. Aside from the main role of managing marketing-generated leads and helping drive TMDM in the region, they will also be in-charge of maintaining and improving the quality of the marketing database to develop more effective and targeted TMDM activities and provide administrative sales support when needed.

Role And Responsibilities

• Marketing Lead Management Duties
• Drive TMDM in MEA
• Engage customers and prospects via phone and email to identify sales opportunities for immediate closure, funnel placement or assignment.
• Conduct tele-lead generation to support marketing activities and campaigns.
• Conduct lead qualification to qualify all leads assigned from marketing activities (events, SEO, PPC, third part databases, etc.) using established internal processes
• Assign qualified leads to channel partners and/or ISS team to respond to customer inquiries.
• Utilize funnel management practices to progress opportunities to close
• Meet marketing KPIs through visual management, PSP, and countermeasures where appropriate.
• Daily update of data on SFDC
• Marketing Visibility Duties
• Drive the visibility initiative for the entity
• Populate and maintain highest standards of data accuracy and integrity in SFDC
• Ensure account visibility criteria is applied to all assigned accounts
• Work with the commercial team and channel partners to achieve visibility KPIs
• Sales Support Duties
• Manage our Share of Wallet initiative to increase consumable business in existing client base
• Generate quotations and support Regional Sales Associates with Sales Administrative tasks
• Other ad hoc duties as assigned by the Sales and Marketing Manager

BACKGROUND & SKILL REQUIREMENTS:

The ideal candidate will have the following qualifications, experience, and background to perform effectively in the role:

• Minimum 2 years leads generation and qualification experience, ideally within a B2B business
• Strong understanding of effective lead generation and qualification processes.
• Knowledge of demand creation tools and multi-department, multi-stakeholder sales processes.
• Basic understanding of digital marketing: SEO, pay per click advertising and email marketing.
• Proven track record of growing leads and sales through online marketing.
• Positive, Proactive, able to multi-task, well organized with an eye for details.
• Excellent analytical and project management skills.
• Strong interpersonal and communication skills.
• Proficient in MS Office and good working knowledge of Excel and Salesforce.

PROFESSIONAL EXPERIENCE & MINIMUM REQUIREMENTS:

• 2 years lead generation/qualification experience
• Proven track record of integrity and compliance in all business dealings
• Demonstrated track record of delivering results beyond expectations
• Demonstrated ability to navigate difficult business environments
• Use of reporting tools such as Excel, Access, PowerPoint, CRM (Sales Force)

Languages: English is a must. Afrikaans, Zulu and other languages would be additional plus.

EDUCATION:

• Diploma/Degree in Marketing or Business Administration or a related field
• Chemical Engineering or related Instrumentation/process control will be considered