Leads Generation Specialist - Pretoria at AVBOB South Africa

RESPONSIBILITIES INCLUDE:

• Develop and implement the AVBOB Group’s Leads Generation advertising strategy.
• Coordinate activities for the formulation and execution of lead generation strategies in alignment with the Group’s overall business objectives.
• Oversee the Leads Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
• Conduct research to identify and test new lead generation channels and platforms.
• Develop and refine messaging across various platforms to improve lead quality.
• Advise and collaborate with call centre Managers on effective dialler strategies for leads.
• Regularly assess lead generation reports to optimize advertising strategies.
• Administer data in compliance with the PoPI Act and DMASA requirements.

Requirements

• Bachelor’s degree or relevant industry qualification is advantageous
• Experience in leads generation in advertising or call centre environments.
• At least 4 years’ experience in data and leads generation analysis.
• Advanced Excel skills.