Manager Brand Comms Sport EM at adidas Group

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

• This role plays a key part in shaping adidas' brand presence and consumer engagement in the Training and Sportswear categories. It nsures alignment with the Global and EM Hub brand strategy, driving effective and locally relevant brand messaging across the Emerging Markets (EM) region. As a strategic enabler, the position collaborates with cross-functional teams to plan and execute campaigns, ensuring seamless delivery of impactful activations that resonate with EM consumers.
• Expertise in identifying activation and communication strategies is essential for effectively reaching the EM audience, leveraging cultural and market-specific insights. The role also includes tracking and reporting campaign performance to drive continuous improvement and maintain alignment with adidas’ overarching brand goals, ultimately fostering consumer engagement and category growth. 

KEY RESPONSIBILITIES

• Lead the execution of the EM Brand Marketing activation calendar for the Training, Sportswear, and aSMC categories, ensuring timely and effective campaign delivery.
• Project manage the end-to-end campaign process, ensuring alignment with the Business Unit (BU) and cross-functional teams such as Newsroom, Omnichannel, Digital Activation, and SpoMa, among others.
• Maintain strong relationships with the BU team, providing support throughout the Go-To-Market (GTM) process, including THO, GTMSO, and campaign execution.
• Drive GTM plans and reporting of results, ensuring alignment with the Campaign Planning process.
• Lead the management of EM brand KPIs, providing constructive challenges to cross-functional teams and BU when necessary.
• Perform additional duties as assigned by the Senior Brand Communications Manager.

KNOLEDGE SKILLS & ABILITIES

• A deep understanding and passion for the Training & Sportswear landscape, both globally and locally.
• Extensive knowledge of the full marketing mix, with experience at a major brand or retailer (Sportswear & fashion industry or FMCG candidates preferred).
• Proven experience in managing cross-functional projects, with strong organizational and administrative skills.
• Professional attitude and exceptional relationship management abilities.
• Solid experience in marketing budget management.
• Advanced proficiency in Microsoft Office suite of products.

REQUSITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFITACTIONS

• University degree in Business or Marketing with a minumum of 4-6 years equivalent professional experience
• Previous experience in a Matrix Organization with Global and Local exposure
• Fluent in english with expert proficiency